Upcoming Webinars To Grow Your Business
LinkedIn Marketing
Tactics for Your Business
June 9th | 10:30am-12:30pm
ONLINE

The purpose of this business-first platform is Growing and Maintaining Your Network. LinkedIn helps you grow and maintain your professional network and is a fantastic tool for reaching professionals. It’s a helpful way to remain in touch with your professional colleagues or even friends. LinkedIn isn’t just a networking site or job search site (although it’s great for both). It is a database of professionals.

It’s also a great way to gather information. You’ll be better informed about what’s going on in your industry and the industry of your ideal, favorite and most profitable clients.
Marketing Plan 101:
Create Your Roadmap to Success
June 9th | 1pm-3pm
ONLINE

Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.
How to Attract and
Sustain Your Business
June 10th | 10:30am-12pm
ONLINE

In uncertain times, business owners have to get creative about attracting and keeping customers. But many don’t know how to secure their business to continue through economic ups and downs.

How to Attract Customers and Sustain Your Business will teach you how to evaluate your business model, marketing and operations so you can identify opportunities to attract and keep customers. You’ll learn how to establish a business management strategy for growth and sustainability.
Starting a Business:
What You Need to Know
June 10th | 2pm-4pm
ONLINE

Starting a Business: What You Need to Know cuts through the confusion and chaos of what you need to do and think about to start a business.

In just 2 hours, you will gain a clear understanding of all the legal requirements for a start-up business, as well as actions that are simply smart to do. Some of the key topics covered include naming your business, licenses and taxes, insurance, financing sources, elements of a business plan, and marketing considerations. You’ll also hear how SCORE can help you succeed in your new venture.
12 QuickBooks
Online Tips and Tricks
June 15th | 10am-11am
ONLINE

If you are a novice or a seasoned pro, learn some valuable time saving tips and tricks from the people that use it every day.

And much more!

After the presentation, we’ll answer any of your QuickBooks questions.
Hands on Workshops:
Build Your Buyer Personas
June 15th | 1pm-2:30pm
ONLINE

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.
Marketing and Branding
Strategies to Save Your Business
June 16th | 10:30am-12pm
ONLINE

Learn how to build your brand to increase online visibility of your business and stand out from your competition. In this webinar, we will break down successful marketing strategies that focus on promoting your brand to new and existing customers that will keep your business top of mind when your consumers are making their buying decisions.
Social Media
Essentials for Business
June 17th | 10am-12pm
ONLINE

Social media can be overwhelming for business owners. Which platforms. How often to post. What to post. What is “live”. Why Facebook Groups are important. This class will give you the basics every business owner should know as well as the latest trends to grow your business.
How to Hire a Social Media Manager Plus Social Media Basics
June 18th | 2pm-4pm
ONLINE

Most small business owners know that they MUST utilize Social Media as part of their successful marketing plan. The challenge is you were never taught the right way to use your social media platforms to build your business. Many business owners decide to hire someone to run their program for them, but are not sure if they are getting the value from those dollars they invest. This class will help you decide if you need a Social Media manager and if you do, how would you find the right person.
Micro-Influencer
Marketing Made Easy
June 21st | 11am-12:30pm
ONLINE

The power of influencer marketing comes from authentic human engagement. Learn how partnering with Micro-Influencers can help you build brand awareness, create content and drive sales.
Building Belonging:
Being (UN) Comfortable
June 22nd | 2pm-3:30pm
ONLINE

This engaging and dynamic session will tackle topics around us, centered around inclusion, bias, equity and diversity and issues impacting our world today. We provide a safe space to begin exploring behaviors, language and subconscious thoughts to develop successful methods of interacting and engaging with diverse populations in new ways.

This journey is designed to ensure that there is a seat at the table for all who deserve an opportunity, and to create a sense of belonging for all.
FREE EVENT
Intellectual Property and the Business of Licensing
June 23rd | 10am-11:30am
ONLINE

Regardless of size or years in business, every entrepreneur should understand licensing and how to identify, protect and monetize their intellectual property, which includes patents, trademarks, copyrights and trade secrets.

Intellectual Property and the Business of Licensing covers the fundamentals of these topics. It will survey the terminology, available resources, costs, timing and rules of thumb necessary for licensing. Technical, legal, financial and practical issues will be explored to help you estimate patent costs, values and royalty rates. With this information, you will have the foundation for integrating the key elements of intellectual property into your business plan.
E-mail Marketing
Essentials for Business
June 23rd | 1pm-3pm
ONLINE

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.
Marketing 101:
The Essentials
June 24th | 10am-12pm
ONLINE

Marketing 101: The Essentials will give you a BASIC overview of marketing and marketing practices. This interactive workshop will help you focus on your business and your customer base, resulting in a more comprehensive understanding of your business and how to market it.
Facebook Marketing
Essentials for Business
June 24th | 1pm-3pm
ONLINE

Marketing 101: The Essentials will give you a BASIC overview of marketing and marketing practices. This interactive workshop will help you focus on your business and your customer base, resulting in a more comprehensive understanding of your business and how to market it.
How to Successfully Use
Video on Your Social Media
June 28th | 12pm-2pm
ONLINE

When asked at Fortune's 2016 Most Powerful Women International Summit in London where Facebook would be in a half decade in terms of mobile and video, Facebook Vice President Nicola Mendelsohn said the social network would “definitely” be mobile, and would “probably” be “all video.” In the past several years, Mendelsohn’s prediction has come true for Facebook and the other major social media platforms. As an entrepreneur, you must get proficient at creating videos to promote you and your business. In this class you will learn that you don’t have to be perfect, just human.
Cybersecurity for Executives and Small Business Owners
June 29th | 10:30am-11:30am
ONLINE

Most executives are not aware of cyber risks that threaten their businesses. They need to manage cyber security risks in the same thoughtful and intelligent way as they manage other aspects of their business.

Fortunately, they don't need to be a technology expert to improve their cyber risk management skills. This workshop provides practical and to-the-point information for busy executives and small business owners.
The Whys and Hows
to Create Your Content
June 30th | 1pm-3pm
ONLINE

In this webinar you will learn how content that talks about your business is FINANCIALLY worth every moment you invest in creating it.

We will talk about different types of content. Creating content is one of your basic building blocks of your marketing. It allows your prospects to get to know you before they meet you (virtually or in person).

As a bonus: When you participate in this webinar, you’ll receive a free, no obligation, 30-minute private coaching call to go over your content ideas and give you specific direction for your business. You will also be invited to appear on The Marketing Checklist View Cast, a video podcast designed to give you even more content to promote you.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.
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