Clark Hill marketing pros Roy Sexton and Alexandra France will share their professional and personal perspective on how to authentically connect with others and maximize the power of social and digital media. This landscape is ever-evolving and over the past 18 months using these channels to connect with clients, prospects, and colleagues has become more important than ever. They will share their own victories (and horror stories) in this space, and offer tips on how to efficiently and effectively establish a lasting digital presence.