Providing quality content is important for your audience and critical to your success on social media. Your audience members are looking for answers to their questions and they want it all in one nice, neat place. After all, who has time to look for things all over the web?
Nobody wants that.
And once they find what they're looking for, they will often share it helping you grow your audience even further.
But figuring out what your ideal customer thinks is valuable content can be a challenge. You need to understand how you can offer them what they want.
Valuable Content Tips
Knowing what your audience wants generally stems from thinking about the following and addressing it in your content.
Solving a problem your audience has
Answering a common question or clarifying something about your product, service, or industry. (For instance, attorneys produce a lot of content on whether someone has a case, what the process is, and how they can begin. A lot of people want to do research on this before they contact an attorney.)
