Lately, I’ve been getting a lot of inquiries about Orange Theory. Now that they are everywhere, investors are thinking it would be fun to own one. The problem is most of the best locations are already spoken for. That’s why you see them everywhere. So, really, as an investment, Orange Theory is so 5 years ago. HA!
So, how do you learn about opportunities like Orange Theory, or Massage Envy or any trending brand before it becomes the next big thing?
At FranChoice, I have a team of professionals behind me who go out each day in search of the newest, latest, best brands that are coming to market. They are vetted and polished and brought into my inventory, so that I can bring them to you.
Hot, trending brands are not right for every investor. Some people may prefer something more proven or stable, and we have those too! But for those who get excited about being first to market or like the idea of owning multiple units in an area, emerging brands can be exciting, profitable investments. Plus,
when the world wakes up, and everyone wants one, but there are no more territories available, your locations will then increase in value, and this can create a nice exit strategy.
Business investments do not have to be long-term to be successful, but that’s not to say that hot, trending brands are not long-term investments. Some investors get in to ride the wave up and sell. Many Massage Envy and Planet Fitness owners did just that, and they are now getting into new
investments. If you love the idea of exploring first to market opportunities that are on the edge of becoming the next big brands, I’d love to hear from you. We have an AMAZING inventory of some spectacular brands that like Orange Theory and Massage Envy are category disruptors.