From Our Communications Director

Last month, I had the honor of giving a presentation titled Social Media Style Guides: Defining Your Digital Brand at the Southeastern Theatre Conference’s Annual Convention. I want to share a little of what I had been thinking about throughout my preparation to help demystify a bit of how organizations think about social media.

We all know that social media has become a key part of communication in our society. It’s a place people connect with their friends but also where they cultivate a customized feed to provide them with the news and entertainment they want each day. For organizations like First Act Theatre Arts to be engaged with our audience, it is important to make sure we are meeting people where they are at to be a part of the daily conversation. This means finding the social platforms that the people we want to reach are using. For example, if we want to talk to high schoolers, we’ve got to make sure we are on TikTok. Once we are on the right platforms to meet our audience, we want to be selected as part of their chosen feeds.

For us to get there, we have to provide content that people are interested in and is consistent; to hit that follow button an audience has to know that what the page posts regularly is something that they want to see regularly. That is where my presentation on style guides comes in; these living documents help organizations define the way that they interact on social media. This helps the audience know what to expect and different content creators understand how to post from the organization’s platform by laying out things like voice and design style. I mean, imagine if your favorite account suddenly changed its tone. Think if Wendy’s Twitter account stopped roasting other fast food brands. Or what if it changed its content altogether? For any TikTok users, think if Duolingo stopped posting in the bird suit. Would you still be interested in following that brand? Perhaps not if the change did not align with your interests.

In creating our digital brand and defining our style, we think about our audience and our mission and what is engaging. Because ultimately, social media is just what it says in the name — social. Digital event flyers are great, but I’m guessing you want to see more than that in your feed. At First Act KC, more than just posting our show dates or reminding you all when the Early Bird Discount ends, we want to connect with our community just as friends use their platforms to stay in touch. We strive to ensure that our content is more than just posts telling you to get your tickets. We want you to see pictures of your students and friends. We want you to learn new things. We want you to be a part of a conversation.

So please, don’t hesitate to comment on our posts. Let us know what you think! Interact with stories like The Crew’s current guess the senior posts. Tag us when you post about your experiences at our events, and we will share it. The more you do, the better we will get about creating content that is most interesting to you as we continue to refine our First Act Theatre Arts digital style!
Calling all teenage students! We need you to be summer camp teen assistants! Teen Assistants are a vital part of our summer camp team! They make a huge impact on campers’ weeks and receive community service hours or First Act credit that can be used for classes and camp tuition.

Apply online and schedule your 15-minute interview time slot today!

April 9 & 16 from 12-3 p.m.*

*If a separate time is needed, please contact
The Early Bird Discount is coming to an end this month for summer camp registration! Make sure you register by April 18 to take advantage of the savings!

We truly have so many exciting camps, including our newest announced dates and location for Willy Wonka Kids -- Church of the Resurrection from July 25-29.

Whether you like singing, dancing, acting, technical theatre, or more, there is a camp for you!
LAST CHANCE! Get your tickets your tickets to Cocktails and Cabaret by the end of the day TODAY (April 1). Join us for an evening of appetizers, drinks, silent & live auctions, and entertainment from our talented students as we Set the Stage for Success for more students, more families, and our organization.

Can't join us in person? Participate virtually! Register to join us virtually where you can still bid on amazing silent auction items and show your support for First Act Theatre Arts!
Cocktails & Cabaret is fast approaching and we need your help in Setting the Stage for Success - literally! Sign up to volunteer at the event - we need help with set up, in the Green Room, with Tech, check-in and check-out and all the things in between! Please visit the Sign Up Genius and find a spot to serve! Thank you for your continued support of First Act Theatre Arts!
Join us May 1 at 7 p.m. at Village Presbyterian on Antioch for a community worship night! During the event, we'll announce our 2022-2023 season and the recipient of the Houston St. John Leadership Award.​
Special Events:
May 12 - Meet Dorothy & Glinda following the performance!
Scheduled Individually - Backstage tours available for groups such as scouting troops; contact to schedule
April 9 - Teen Assistant Interviews
April 16 - Teen Assistant Interviews
April 19 - Wizard of Oz Second Parent Meeting
April 26 - James 2nd Parent Meeting
April 23 - Wizard of Oz Costume Parade
April 23 - Cocktails & Cabaret
April 24 - Voice Studio Recital
April 30 - James Costume Parade
April 30 - Dance Studio Recital Pictures
First Act Theatre Arts ~ (913) 681-3318 ~