Quarter 4 | December 2021
End of Year Reminder
The Wisconsin Women's Health Foundation will be closed for the Holiday Season (December 24th through December 31st) to allow staff to spend me with their families.
Please continue to offer referrals to First Breath during this me. All individuals referred will be contacted the week of January 3th, 2022.
Program Updates & Reminders
2021 First Breath Provider Survey
Your feedback makes First Breath stronger
and more effective.
First Breath is committed to providing relevant, responsive programming. Please take 15 minutes out of your day to share your HONEST feedback with us. As a "thank you" for your time and effort, we will randomly select 20 survey respondents to
receive a $10 gift card.

The survey is anonymous. We will collect your contact information for the GC drawing, but it will not be linked to your survey data. 
First Breath Staff Updates
New First Breath Health Educators
Lategra, MS, TTS
Maternal and Child Health Educator - Greater Milwaukee Area
Lategra is a Capella University alumni with over a decade of social service experience in the Milwaukee area. This summer, Lategra joined us as the First Breath Health Educator for Greater Milwaukee. Since starting at WWHF, Lategra has become a Certified Tobacco Treatment Specialist (CTTS) and is working on a Substance Use Disorder certificate from UW-Madison. She is passionate about maternal and child health, making her an excellent fit for supporting those in First Breath.

"It feels good working with a company that cares about the needs of others."
Alex, TTS
Maternal and Child Health Educator - South Central Wisconsin
“I am so looking forward to being a part of the First Breath team and Wisconsin Women’s Health Foundation. It is an honor to be in a position where I can help women & their families achieve their goals. Nothing fills my bucket more than knowing I made a positive difference for someone else, no matter how big or small.”
Alex is a UW La-Crosse alumni. She holds a BS in Psychology with an emphasis on At-Risk Child/Youth Care and is also a Licensed Social Worker. As a Licensed Social Worker, she worked for La Crosse County Child Protective Services. A recent move back to the Madison area led her to WWHF, where she serves as the South Central First Breath Health Educator. Since starting at WWHF, Alex has become trained as a Certified Tobacco Treatment Specialist (CTTS) and is working on a Substance Use Disorder certificate from UW-Madison.
2021 First Breath Participant Advisory Group (PAG) Results
Summary report is here!

Annually, current and past First Breath Participants are invited to take part Participant Advisory Groups (PAGs). These participants provide valuable feedback on First Breath initiatives, including branding, new materials, and future research.

In 2021, 67 individuals participated virtually and voted on items for a new First Breath branding kit and reviewed new alcohol and cannabis materials. These will be released in 2022.
News & Resources
First Breath In the News
UW-CTRI and WWHF Study Helps Babies Grow Up Smoke-free
In September, our long-time partner, UW CTRI (Center for Tobacco Research and Intervention), wrote an insightful article on our partnership and work that has been accomplished. The partnership between the WWHF and UW-CTRI began more than 20 years ago when our Founder Sue Ann Thompson and UW-CTRI Director Dr. Michael Fiore secured free nicotine replacement patches for tobacco across Wisconsin. 

“Among the many collaborations that UW-CTRI has participated in over the last three decades, our work with the WWHF stands among the most important in terms of impact,” said Fiore.
First Breath In the News - Again!
Cost-effectiveness of stop smoking incentives for Medicaid-enrolled pregnant women
Researcher and health economist, Dr. Marlon Mundt, the Principal Investigator of the First Breath Wisconsin study, examined whether providing incentives would help pregnant people engage in treatment and quit smoking. And...It DOES! Dr. Mundt stated, "Looking at the data from the Striving to Quit pilot, we learned that not only did the approach help more people quit, but it also saved payers a lot of money."
Dr. Mundt's work has impacted real-life discussions in the news media about prevention efforts. Key findings include:
  • Low-SES pregnant women smoke at disproportionately higher rates.
  • Financial incentives reduce smoking among low-SES women at 6 months post-partum.
  • Financial incentives are cost-effective in reducing smoking post-partum.
Women's Health Webinar Series

Using virtual platforms, WWHF's GrapeVine Program is providing a Women's Health Webinar Series. Interested? See what sessions are coming up (below)!

Tuesday, January 11, 2022
11:00am-12:00pm
Topic: Gynecologic Cancers

Wednesday, January 26, 2022
1:00pm-2:00pm
Topic: Opioid Misuse Prevention

Thursday, February 10, 2022
1:30pm-2:30pm
Topic: Heart Disease & Stroke

Wednesday, February 23, 2022
11:30am-12:30pm
Topic: Breast Health

Thursday, March 10, 2022
9:30am-10:30am
Topic: Brain Health

Tuesday, March 22, 2022
2:00pm-3:00pm
Topic: Stress & Journaling
Program Utilization
Thank you for your support and utilization of the First Breath program. 
Below are reports reflecting First Breath data thus far in 2021 (1/1/2021-11/30/2021).
Check in with Monthly, Site-Specific Progress Reports!

Use buttons, below, to view November 2021 Reports
Questions or Feedback?
We'd love to hear from you! Email to llotter@wwhf.org
First Breath is Wisconsin's program to help pregnant women, new moms and their family members become tobacco-free. First Breath is operated by the Wisconsin Women's Health Foundation with funding from the Wisconsin Tobacco Prevention and Control Program & Maternal and Child Health (MCH) Program, Division of Public Health, Wisconsin Department of Health Services.