In The Kn o w
The Weekly Newsletter of The Jefferson County Chamber of Commerce   



Friday, November 2, 2018
Today's Featured Video

The Trouble with Exclamation Points!!!!!
And why women use them more!!!!

Fun fact: Tricia Maple, Chamber president, hates exclamation points in emails and texts. According to her, "People tend to overuse them a lot. In grade school, we were taught that they were to be used in a sentence that shows excitement. But now they are everywhere - just randomly instead of a period." Another fun fact: studies have shown that more women than men feel compelled to use exclamation points in business emails. The Wall Street Journal explored this punctuation predicament in a recent video.
A Huge Helping of "Thank You"s to These Businesses

T he Chamber would like to thank the following businesses for assisting us in the filming of the opening video for the Annual Awards Dinner. Please support these these dedicated and hardworking entrepreneurs! And thank you also to Pierce Media for their time and creativity on this project as well. Did you miss the video? Check it out by clicking the button below.
Attention Small Businesses:
Use this free program to quickly and easily create posts to support this year's, "Shift Your Shopping" campaign.
Small Business Saturday is a nationally celebrated shopping event that takes place across the United States. on the Saturday after Thanksgiving. The day is intended to encourage American shoppers to consider buying from small retailers and merchants as they check off their holiday gift lists. American Express created Small Business Saturday in 2010 as a promotional effort designed to encourage consumers to support businesses which creates jobs, boosts the economy, and preserves downtown districts and neighborhoods around the country. The timing of this annual shopping event is intentional, as it always occurs on the 4th Saturday of November, following “Black Friday,” and prior to the recently established “Cyber Monday” shopping events.

The Jefferson County Chamber of Commerce uses "Small Business Saturday" as the kick off to its, "Shift Your Shopping" programs. The chamber will have "stations" in place throughout the county that day to hand out coffee, doughnuts, coupons and other giveaways. Watch your weekly newsletter and email for details. For a complete list of "Shift Your Shopping" activities that you and your employees can get involved in, click here.

New this year is a free program from American Express that allows small businesses to create custom signs, social media posts and videos with just the click of a button. (The banner ad at the top of this article was created this way.) Click below to get started. And check out event more ideas, products and free resources that you can use for Small Business Saturday, through the holiday season and year-round by clicking here.
First Friday is tonight!

What: First Friday At The Gaslite
When: Friday, November 2nd, 2018
Time: 5 p.m. to 7 p.m.
Where:   The Gaslite ,  820 Canton Road, Wintersville

It's our last "First Friday" of the year so don't miss it. No charge. No RSVP required. No program or speaker. Just a relaxing end-of-week gathering supporting our local eateries. Come out for a drink, an appetizer, or dinner. Check out the full menu by clicking  here. So start your weekend right and "Eat, Drink & Be Local" at the Chamber's only official "non-event." We'll see YOU at The Gaslite.
What: Small Business Start Up Class
When: November 7th, 2018
9 a.m. to 11 a.m.
Where: Jefferson County Chamber Offices
630 Market Street, Steubenville - Please use rear entrance
Cost: $30 Chamber Members; $40 Non Chamber Members

Please register in advance . Please call 740-282-6226 or email here .

Led by Stephen Schillig, Business Advisor, Ohio Small Business Development Centers

Are you interested in investigating a new career as an entrepreneur? If you have ever considered owning your own business or are in the early stages of starting a business, register for this informative session.

“New Business Start Up” is an overview of issues related to starting and operating a business including business and financial planning, market demand, financing and more. Perfect for prospective owners or anyone already in business who would like to learn more about specific topics or brush up on important skills.  

Sponsored by the Chamber, the US Small Business Administration, the Ohio Small Business Development Centers and Kent State University - Business & Community Services.
Don't miss November's Coffee & Connections event. Enjoy a delicious, hot breakfast and a fun, casual speed-networking session.

What:  October "Coffee & Connections"
When : Wednesday, November 14th,
8 to 9 a.m.
320 North 4th St., Steubenville
Cost : $10 Per Person, $12 Per Person if invoiced.
RSVP online by clicking here .
Modern Marketing 101:
Social Media Mistakes
That Could Land You in Legal Trouble

There are an overwhelming number of nuances that come with social media marketing: when to post, how often to post, what to post, how long to make the post, etc. It's tough to get a handle on it all, especially when you're trying to stand out from the pack. But there's one more nuance that we haven't covered in this yearlong series: the potential legal pitfalls that accompany social media marketing. Fortunately, in this week's article, Jared Hecht over at Inc. covers six of these pitfalls.

From last week: Have you ever thought about starting a podcast for your business? Podcasting is becoming an increasingly popular and effective way to connect with current customers and reach new ones. The big question, of course, would be: "Is podcasting right for my business?" Kate Harrison over at Forbes explains how you can determine if it is.

 If you missed or want to re-read any of our previous Modern Marketing 101 installments, click here . We encourage you to print, save, share, and add these articles and resources to your business or organization's social media marketing manual.
Member Morsels
Remember to visit individual member websites by clicking on the business name or logo.

Home Is Where the Heart Is Home Care, LLC is a locally owned and operated Non Medical In Home Care agency. The business was started by Roger and Mindy Isla because of Mindy's own father being diagnosed with dementia five years ago. Home is Where the Heart Is Home Care is assisted living in your home. They offer cooking, cleaning, laundry, groceries, food prep, bathing, toileting, companionship, transportation, and medication reminders just to name a few.

They hire State Tested Nurse Aides along with FBI and BCI background checks and drug testing of all employees. They carry liability insurance and bonding. Roger is a local attorney who is full time in the business as well. The company offers a minimum of 16 hours a week up to 24/7 care in the client's home.

Using state-of-the-art technology in Clear Care, the company can track all employees because of the app being downloaded on each caregiver's phone. The care plan is seen, as well as the tasks to be done while the caregiver captures the client signature on their phone along with the caregiver's signature. Home Is Where the Heart Is Home Care provides peace of mind knowing someone is with your loved one.

Let them keep your loved one in the place they love the most: their home. Call Mindy today at 740-457-5240 or you may email her here . Check out the website by clicking the business name above. You will be glad you did. Services are covered by: Self Pay, Long Term Care Insurance and Veteran's Aide and Attendance Benefits. Home Is Where the Heart Is covers Ohio and West Virginia.
Join Fort Steuben Mall this holiday season for our holiday vendor show, sponsored by Country Crafts from the Heart. Every weekend, starting December 1st, until December 23rd, from Noon - 6. $25 Per Table (limited availability) $150 per Kiosk or RMU (Rolling Kiosk)

Please fill out a vendor form here https://goo.gl/forms/eaRwXMjrkKf95r0q2

Show to be held down the Armed Services and JCP Wing. You must take the entire weekend. For more information, please call Janice Becker, Marketing Manager, 740-264-7781, janice.becker@am.jll.com
Save the date for the 24th Annual Ohio State-Michigan Tailgate Party sponsored by the Steubenville Lions Club on Saturday, November 24th. Doors open at 11:30 a.m. and the game begins at noon. (As of today's date. Game time may change.)

The location is once again Froehlich's Classic Corner in downtown Steubenville. Reverse raffle tickets are $60 each and include drawing for cash prizes, food and beverages for two and large screen viewing of the game. Proceeds benefit Lions Club charities. Winner need not be present. For more information or to purchase tickets, contact Domenick Mucci at 740.381.7928 or any Lions Club member.

Do you want your Morsel included in "In The Know"?
There's no charge. Just click the button below and fill out the short online form.
Deadline is Wednesday at noon.
Around the State. Around the Country.
Up-to-Date Information from the Ohio and United States Chamber of Commerce
2018 Ohio Statewide
General Election Candidates

With the midterm elections just days away, we wanted to give you a chance to become well-versed in all of the candidates who will be on the statewide ballot on Tuesday.

Here's a website called Vote Smart , which is a resource recommended by such media luminaries as The New York Times , Bill Moyers, and CNN. It contains a rundown of each candidate and their record.

We also recommend the Jefferson County Board of Elections website , which contains a host of resources that will prove invaluable as you make your way to the polls on Tuesday!

Speaking of which, please remember to vote! It's not only a civic duty, but one of our most precious rights as United States citizens.
This Small Business Owner Makes the Case for Main Street to Get Out and Vote

In 1989, I immigrated to the United States to seek business opportunity and escape burdensome regulations and high taxes. With $2,000 cash and a credit card, I founded a dental insurance company and launched my American dream. Nearly three decades later, Dental Select operates in 46 states and insures half a million people and thousands of businesses and organizations throughout the country.

America is one of the few countries in the world where that’s possible. Building my company, creating jobs, and providing value to our customers has been among the most rewarding experiences of my life.

Next month, I look forward to another proud moment – casting my first vote as an American.

Read the article in its entirety by clicking   here .
  The Library Link
 Great Books About Business With Just A Click

Your link to success begins at the library. Each week in "In The Know," 
  you to a business book or magazine that will inspire, teach, inform, or elevate you, professionally and personally. This week's book is:

Future Smart
by James Canton
 
Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, and person will be transformed. To thrive in this future you have to become predictive, adaptive, and agile - to become Future Smart .

Dr. James Canton, a renowned global futurist and visionary business advisor, illuminates the pivotal forces and global power shifts that everyone must understand today to thrive in a rapidly changing landscape: Regenerative medicine will extend our lifetimes and rebuild our bodies. Robots and drones will drive our cars, teach our kids, and fight our wars. Smart machines will design, manage, and service 40% of all global businesses - energy, commerce, finance, and manufacturing - without humans. Digital consumers who live always connected will challenge every business to change its strategy. Climate change wars will redefine security and resources. Most of us are not prepared to meet the challenges the future will bring, but these changes are coming fast.

View or download the book by clicking here .
Today in History

- November 2, 1948 -


Republican presidential candidate Thomas Dewey was supposed to defeat Democrat incumbent Harry S Truman. In fact, most pundits and journalists saw Truman's defeat as a done deal. The Chicago Tribune even sent its early edition to press before the election results were in. However, Truman had taken his case to the grassroots, where he as a farmer was most comfortable. His whistle-stop campaign in the final days of the election won over enough undecided voters to...

Well, why write a thousand words when one picture says it all?

For more information on the presidential election of 1948, please click here .

(Photo courtesy of Dave Winer )
- 3,000 -

The number of miles monarch butterflies migrate from Canada to Mexico during the week leading up to the Day of the Dead on November 2. Many believe this migration represents the spirits of their ancestors returning home, a belief held since the time of the Aztecs.
Source: Deseret News
Questions about Oil & Gas?
These non-profit organizations are here to help you stay up-to-date on the oil and gas industry
in Jefferson County:

Get The Information You Need - The Chamber Staff Is Here To Help
Janet McLaughlin
Investor Relations Coordinator

Janet will assist you with utilizing your membership benefits, answering questions about member programming or how to promote your business through the Chamber.
Tricia Maple-Damewood
President

Contact Tricia with suggestions, input or feedback on member programming, how to get involved on a committee or special project or with questions or information about anything related to the Chamber.
Contact Us
The Jefferson County Chamber of Commerce
630 Market Street
Steubenville, OH 43952
Phone: 740.282.6226
Fax:  740.282.6285