DTC Perspectives Names First Half of 2020 Top 25 DTC Marketers of the Year
DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders names the first half of its 19th Annual list of the “Top 25 DTC Marketers of the Year.”

This year’s class will be honored during a joint ceremony dinner recognizing the 2020 Top 25 DTC Marketers and Hall of Fame class on the evening of April 22 sponsored by PatientPoint, at the 2020 DTC National taking place in Boston. It includes representatives from more than 15 different manufacturing companies, with each marketer championing both the interests of the patient and brand.

“PatientPoint and I congratulate the 2020 Top 25 DTC Marketers of the Year. These industry leaders have positioned their brand as true partners to patients throughout the care journey with innovative solutions that enrich the entire healthcare experience. We look forward to honoring their impressive achievements at the DTC National Conference and partnering with them on continued success,” says Linda Ruschau, Chief Client Officer of PatientPoint.

The Top 25 DTC Marketers of the Year for 2020 include…

  • Jay Appel, Executive Director, Worldwide Digital Engagement and Media, Bristol-Myers Squibb
  • Carrie Chaffee, Media Strategy Lead / DUPIXENT, Sanofi Genzyme
  • Laurie DeMille, Marketing Director, Respiratory, GSK US Pharmaceuticals
  • Martha Harper, Director, Consumer Marketing, Eliquis, Pfizer
  • Lyndi M. Hirsch, Senior Director, Head of Consumer Marketing, Dermira
  • Stephanie Maresh, Director, Migraine Consumer Marketing, Eli Lilly and Company
  • Nicole Merlo, Director, Patient Marketing, Insmed Incorporated
  • Bonnie Perkins, Marketing Director, Patient Neurology, Alexion Pharmaceuticals
  • Kusal Senanayake, Director – Lupus Nephritis Launch and Life Cycle Management, BENLYSTA GSK Pharmaceuticals LLC
  • Sandy Sexton, Senior Director, Consumer Marketing, DUPIXENT ®, Regeneron
  • Kristie Whitehouse, Consumer Brand Lead, Neurodevelopment, Takeda
  • Molly H. Wilson, MBA, Director, SUNOSI Marketing, Jazz Pharmaceuticals
  • Peter Zenobi, Deputy Director, Consumer Marketing, Sanofi Pasteur
“These elite pharmaceutical marketing professionals are this year’s top contributors to the advancement of patient outcomes via direct-to-consumer pharmaceutical education and marketing,” adds DTC Perspectives Chairman and CEO Robert Ehrlich. “We would like to recognize the faces behind prominent DTC campaigns, because their hard work and dedication to fostering the industry is often not recognized. The awardees were selected from many worthy candidates.”
Celebrate with the Industry's Best
Congratulate the Hall of Fame inductees in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today.

Print congrats ad deadline: Friday, March 6, 2020
Featured Speakers

Mehmet Oz, MD
The Dr. Oz Show & Sharecare Co-Founder

Conrad Kelly
Executive Director of Social Determinants and Population Health, Merck

Cliff Foster
Media Analytics Lead, Google/YouTube

Michael Joachim
SVP, Commercial Development, Americas, SERMO

Angela Federici
Vice President, Client Director, MetrixLab

Lyndi Hirsch
Sr. Director, Consumer Marketing, Dermira

Jeordan Legon
Senior Director, Digital Center of Excellence, Alnylam

Jeffrey Erb
Global President, Engagement, McCann Health
Room Block
The 2020 DTC National will take place at the Sheraton Boston Hotel. Rooms can be booked under the DTC National room block for $279/night + taxes and fees.
Pass Options
Bronze Pass: $2,595
Includes access to all conference sessions and the exhibit hall during breaks and cocktail parties, but  not to awards dinners. Passes can be purchased for the Top Marketers/Hall of Fame Dinner and the Ad Awards Dinner for $695 each prior to the event or onsite (dinners expected to sell out so this is pending space availability). Includes access to post conference slide decks of released presentations but  not to video recordings.

Silver Pass: $2,795
Includes access to all sessions, networking events, and  ONE OF the DTC National Awards Dinners: The Top Marketers/Hall of Fame Dinner, the Ad Awards Dinner, OR the OTC National Awards. You can purchase a ticket to the other dinner for an additional $695 prior to or onsite at the event (dinners expected to sell out so this is pending space availability). Includes access to post conference slide decks of released presentations but  not to video recordings. 

Gold Pass: $2,995
A Gold Pass gives you exclusive access to all sessions, networking events and 2 of 3 awards dinners - The OTC Awards Dinner on Tuesday 4/21, the DTC Top Marketers/Hall of Fame Dinner on Wednesday 4/22, and the DTC Ad Awards Dinner on Thursday 4/23. Includes access to post conference slide decks of released presentations but  not to video recordings. 

Platinum Pass: $3,495
A Platinum Pass gives you exclusive access to all sessions, networking events and awards dinners. This includes the OTC National Awards Dinner on Tuesday 4/21, the DTC Top Marketers/Hall of Fame Dinner on Wednesday 4/22, and the DTC Ad Awards Dinner on Thursday 4/23. This pass also gives you access to:

  • 1 week early delegate list access
  • Post-conference videos & slide decks of all released presentations
  • Priority conference check-in
  • $395 coupon to be used at any other DTC Perspectives event in 2020
Sponsor DTC National
Interested in sponsoring the 2020 DTC National? Contact  John Woodbridge for more information. 
About DTC National
The 20th Annual DTC National is returning April 22-24, 2020 and will provide the latest insights, research and case studies on all aspects of DTC (direct-to-consumer) pharmaceutical marketing. Hundreds of industry members will participate at this thought-provoking and fun event - becoming better equipped for the future of consumer healthcare marketing.

This year’s agenda will include a broad coverage of topics as well as three thematic modules – TV & Print, Campaign Launches, and Digital & Social Media. Each thematic module will provide well-rounded coverage in key areas important to DTC marketers. Additionally, the agenda will feature presentations focusing on improving media efficiencies, driving brand engagement, strengthening the doctor-patient conversation, and innovative case studies.

UNIQUE FEATURES OF THE DTC NATIONAL:

  • Largest annual conference focuses solely on direct-to-consumer Rx marketing
  • Features three of the industry's favorite awards - The DTC National Advertising Awards, the DTC National Hall of Fame, and the DTC Perspectives Top 25 Marketers Award
  • Two-decade long reputation as "The Leading Forum for DTC Thought Leaders"
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Upcoming Events
DTC National
April 22-24, 2020 | Boston, MA | Sheraton Boston
OTC National
April 21-22, 2020 | Boston, MA | Sheraton Boston
 Questions? Contact  Scott Ehrlich for information about these events.