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First Step Staffing Unveils New Mission, Vision, Values, and Refreshed Branding

We are thrilled to announce a significant milestone in the journey of First Step Staffing. Today, we unveil our new mission, vision, values, and refreshed branding, representing our commitment to growth and creating a positive impact in the lives of our neighbors who need us most.


Mission:

Our new mission statement is a powerful reflection of our purpose and the direction we are heading:

"The mission of First Step Staffing is to provide a pathway to economic stability through employment and retention services.”


Vision:

Our vision serves as our North Star, inspiring us to reach new heights and achieve extraordinary success:

"To We create opportunity and dignity through employment so everyone in our communities can THRIVE.”


Values:

Our values define our organizational culture and guide our behavior with each other and the individuals we serve, operating as the bedrock of our organization.

These values are (see image below):

The new mission, vision, and values guided our

3-year Strategic Plan update. 


You can click below to view our updated strategy.

Strategic Plan

Refreshed Branding

We are excited to introduce our refreshed branding along with our new mission, vision, and values. Our new brand identity combines elements that reflect our evolution as an organization while staying true to our core principles. The updated logo, color palette, typography, website, and visual elements embody our commitment to a reliable, forward-thinking approach.

Below, our new logo hangs above our new headquarters in Atlanta, GA.

New Website

We invite you to visit our updated website, www.firststepstaffing, to explore our revamped brand and learn more about our renewed mission and vision.

This transformation represents a significant step forward for First Step (pun intended) and positions us better to serve our customers, clients, and community partners.  

Thank you to our partners at REDF and Stand Together Foundation for making this transformational work possible.

We are excited about the future that lies ahead.

Visit our Website

Client Success

This month, First Step captured the success stories from more than 30 of our clients from both Philadelphia and Atlanta. Below are just three clients posing next to our new branding.

Calvin (Atlanta, GA) poses next to our yellow banner, while also wearing one of our FSS Shirts.

Gregory (Philadelphia, PA) took a moment to come by and pose next to our blue banner, just before heading to work using our transportation carpool.

Nicolas (Atlanta, GA) doesn't hold back when asked to pose for the camera with our light blue banner.

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