Myth: Fish are not very smart and do not feel pain.
Fact: Many species of fish are intelligent, have social relationships, and can feel pain. Studies have shown that fish have long-term memory and their cognitive powers match or exceed those of 'higher' vertebrates including non-human primates.
Myth: Fishing is more sustainable than land-based agriculture and does not contain harmful pesticides.
Fact: 50% of fish consumed globally comes from fish farms. Not only are these areas overcrowded, it creates toxic environments for the surrounding areas and wildlife. The farms are full of contaminated water containing fertilizers, pesticides, salmonella, microbes, and feces. Mercury and microplastics can be found in both farm-raised and wild-caught fish.
“With every drop of water you drink, every breath you take, you’re connected to the sea.”
– Sylvia Earle, oceanographer and explorer