What's on the Menu?
Bike shops generally do a great job of visually showing their repair service menu, but what about the menu for bicycle fit services? Not all bike fits are the same, but our customers don't always understand the differences, value, or benefits of a fit, nor what might be an appropriate choice for them. How well do you communicate this?
I've been in shops that offer sizing and fitting, but there is no signage indicating this service is available. I've seen fit areas set up in shops, indicating they offer some sort of fitting service, but nothing to say what is involved, how long it takes, or what it costs. Help inform and educate your customers by visually letting them know what fitting services you can offer, and how it is relevant for them.
The 3 most common service levels are:
- pre-purchase sizing (using the Fit Kit System, of course)
- post-purchase / new bike set up (to establish a neutral position)
- diagnostic fitting (to solve fit-related issues on an existing bike)
Your pricing strategy needs to reflect the time and expertise involved, local competition, and your customer demographic.
Fit Kit Systems can consult with you to help develop your in-store fitting services, and we are also working on new retail signage to help you tell your customers what you can do for them. Help us understand your signage needs by taking our survey below.