The Hudson Valley Gateway Chamber's September 2021 Nonprofit Newsletter
The Nonprofit Committee brings you a newsletter once a month that focuses specifically on the issues confronting nonprofit organizations including an educational article and an article highlighting a Hudson Valley Gateway Chamber member nonprofit.
Five Things You Can Do to Ensure End-of-Year Campaign Success

by Ivy Fairchild

The end of summer will be here in less than two weeks, and I know it may seem crazy given all you have to do, but now is the time to begin to think about your end of year (EOY) campaign.  
Many nonprofits begin their end of year giving campaign with Giving Tuesday, which this year falls on November 30, 2021, to build a month of generosity during the month of December. Here are five things you can do to make your end of year campaign more successful.

Develop an EOY campaign plan.
a. In September:
i. Set goals for your campaign.
ii. Outline the theme of your appeals.
b. In October:
i. Pull past campaign reports.
ii. Segment your donor list.
iii. Prepare your online giving channels
iv. Write your year-end appeals
c. In November:
i. Review and finalize your content
ii. Send out your Giving Tuesday appeal
Check out the resources page at
d. In December:
i. Update donors on progress
ii. Send follow up asks
iii. Thank donors for their support
e. In January:
i. Ensure all your donors have been
ii. Report on your progress
iii. Celebrate your year-end success

Make it easy to give. The easier you make it to give, the more likely people will give. Make sure to remove all barriers to giving and expand the ways you can receive donations. Donors must never have to look hard to make a gift. Make sure your donate buttons are visible front and center. Many individuals will look at your appeals on their phones. Consider having your charity accept Apple Pay and Google Pay so they can donate quickly from their cell phone.

Take advantage of digital media to attract donors. According to MobileCause Fundraising, 57% of online donors make a gift after watching a video, making it the most effective form of media. Create compelling videos that showcase the good you are doing; show individuals who have been touched by your mission; highlight the transformative impact of giving; and compel your donors to act.

Showcase your fundraising results. Make sure to encourage your donors, followers, and ambassadors to give by letting them know how your campaign is doing. Many donors make additional contributions during the last three days of the year. Consider:
  • Displaying a live fundraising thermometer on your website
  • Linking to your thermometer on all campaign communications
  • Updating supporters in real-time on social media, including Facebook Live
  • Post videos with mid-campaign updates to challenge supporters to do more

Show your gratitude. Thanking your donors is one of the most important things a charity can do. Consider embedding a video on your donation page; sending an automatic email with a photo and tax receipt; personally, posting a thank you and tagging donors on your social media wall; sending personal text messages; calling your donors over the phone or leaving a voice mail; or sending a written personal note.
We hope these five tips will increase you end of year giving this year. If you have questions, contact me at

PS: Remember that the last two days of the year are still considered the biggest giving days. According to Kindful, December 30 and 31 produce 567% and 1,212% more revenue than non-giving days. Get planning!
Ivy Fairchild is the President of Landmark Consultants, a management consulting firm that helps nonprofits build and sustain their infrastructure, raise funds, develop the leaders of tomorrow, and affect change.
To request an article about a
specific topic, please contact
Lucille Geraci-Miranda at
To request that your nonprofit be featured in this newsletter, please contact Lynn Amos at
Featured Organization: Support Connection

by Justin Wingenroth
Serving our community for 25 years, we are thrilled to celebrate Support Connection!

Support Connection in a nonprofit organization that provides emotional, social and educational support to women, and their families/friends, who are affected by breast and ovarian cancers. Founded in 1995 by Nancy Heller and Richard Adamski, Support Connection continues to offers support in Westchester and Putnam counties, as well as nationally.
Founding Executive Director, Katherine Quinn, leads a staff of 8 —Director of Services and Communications, Director of Finance and Business Operations, Director of Fundraising Activities and Outreach, 3 Peer Counselors, Special Projects Manager, Administrative Coordinator — as well as managing a host of volunteers who assist with office duties and help at special events.
Their annual Support-A-Walk for Breast & Ovarian Cancer is coming this October 3 and is held each year to bring attention to the needs of people living with breast and ovarian cancer, and to raise funds for their free support services such as counseling, support groups, educational and wellness programs. Events like this are vital to Support Connection as one of their biggest challenges has been to obtain funding for adequate resources to keep up with the demand for services as well as changing times---technology, fundraising tools, etc. are changing rapidly. Quinn states, “While a smaller organization like ours is helping hundreds of people a year and winning awards for doing so, it is difficult to promote our work in the manner a larger, more heavily resourced organization can.”
Pre-pandemic, Support Connection worked with a couple pro-bono consultants who concluded that they should be working with double the staff and triple the budget to accomplish everything that they do accomplish. 18-months into the CoVid-19 pandemic, Support Connection is still going strong. Without disruption for even one day, they quickly pivoted and began counseling people over the phone and converted all programs to go virtual, and have persevered to reach their 25th Anniversary!
Advice for other nonprofits? “Always read and live your mission statement every day as that is why you exist. Always express gratitude to all those who help you whether it be donors, sponsors or people who help you fulfill your mission. Advocate for nonprofits to get recognition as viable organizations so that we can dispel the myth that because you are doing something good to help others you don’t need adequate resources to do so,” says Quinn.
You can help carry Support Connection into another 25 years of service by visiting their website:
If you or anyone you know is in need of their services, please call 914-962-6402 or 1-800-532-4290
Justin Wingenroth is a member of the Chamber's Nonprofit Committee and is Owner/Director of The Dance Conservatory. Read more about his services at:
For these upcoming events:
October 26, 2021 (Breakfast)
Make the Most of Your Membership: Discover all the ways the Hudson Valley Gateway Chamber can help your organization! Deb Milone will present your options with an emphasis on the marketing and social media benefits.

November 23, 2021 (Virtual Lunch)
Featured Speaker: Cynthia Knox of CHOPP
Topic to be announced. Thanksgiving food donations will be accepted.

Holiday Mixer
Date and time to be announced.
Follow the Chamber's Nonprofit Committee on Facebook:
The Chamber’s Nonprofit Committee provides meaningful opportunities for nonprofit staff, managers and board members to come together to collaborate, and embrace the importance of growth and sustainability. The Committee serves as a resource for ongoing professional development and as a forum for sharing best practices.

Committee Chairperson
Lucille Geraci-Miranda
Geranda Projects

Committee Members
Lynn Amos, Fyne Lyne Ventures
Ivy Fairchild, Landmark Consultants
Mary F. Foster, HVH2O and The Field Library
Chereese Jervis-Hill, Events To Remember
Tim Warn, Civic Member
Justin Wingenroth, The Dance Conservatory