September 2021 | The monthly e-newsletter of the Florida Apartment Association
What's New in FAA
FAA's HR&A Study: Tax Discounts are a Critical Tool for Solving Florida's Affordable Housing Crisis
A study commissioned by the Florida Apartment Association (FAA) finds property tax discounts will increase affordable housing stock and spur economic growth across Florida.

The FAA study finds a 25% tax discount for participating housing providers in the Miami area, for example, could enable an average of 1,250 affordable apartments per year for residents earning up to 60% of the area median household income, roughly $48,840. As a result, the Miami area would see approximately 424 new jobs, $20 million in increased earnings, and $52 million in increased economic activity annually.

The FAA study provides additional evidence in support of state legislation to authorize these types of local tax discounts. Two bills — SB 674 (Ana Maria Rodriguez, R-39) and HB 563 (Anthony Rodriguez, R-118) — were introduced during this year’s Legislative Session and likely will be introduced again in 2022. Tax discount legislation enjoys bipartisan support among voters, including 76% of residents in Southeast Florida and 61% of residents across the stateTax discount legislation enjoys bipartisan support among voters, including 76% of residents in Southeast Florida and 61% of residents across the state, according to FAA-sponsored questions in a Mason-Dixon poll early this year. The study is based on an analysis of multifamily housing development and demographic data across four metropolitan areas in Florida. For each region, HR&A estimated the initial, direct, indirect, and induced impacts of increased discretionary household income through rent savings, as well as the one-time construction impacts. Click here to read the study. Learn more:
FAA's Annual Legislative Platform Meeting will take place from noon to 3 p.m. on Wednesday, October 13, in the Yucatan 1-3 meeting rooms at Disney's Coronado Springs Resort, 1000 W. Buena Vista Drive, Lake Buena Vista, FL 32836.
All FAA members are invited to participate in the meeting to learn more about FAA’s advocacy efforts and lto share concerns about laws and policies that impact the apartment industry at the state level. Amanda White, FAA government affairs director, and Kelly Mallette, FAA lobbyist, will provide an update regarding what will be on the horizon for the 2022 state legislative session. Guest speaker Andrew Wiggins, senior director, political affairs & coalitions advocacy for the Florida Chamber, will share insights about Florida's redistricting process and the impact of the 2020 census on the political landscape for the 2022 Election.

Space is limited, so register now and then complete the 2021 Advocacy Survey, which will be used to guide the Platform Meeting discussion. Contact if you have questions.
Register online for the 2021 FAA Annual Conference & Trade Show before October 6. After that date, registration will only be available on-site, and all prices will increase $50. Learn more at and then register below.
FAA Welcomes New Local Government Affairs Manager
The Florida Apartment Association is proud to welcome Johnmichael Fernandez as the association’s local government affairs manager. In this role, Fernandez will assist in the development, coordination, and implementation of local government relations efforts on behalf of FAA and four local affiliates: FCAA, NCFAA, SCAA, and SWFAA.

Fernandez graduated from the University of Central Florida with a bachelor’s degree in political science. Prior to joining the FAA team, Fernandez served as a government affairs coordinator for the Osceola County Association of Realtors, where he was responsible for coordinating local advocacy activities. His knowledge of housing-related policy issues and passion for association advocacy will be a great asset to the FAA and the Florida rental housing industry.

Join us for an APAC celebration at EPCOT. Enjoy desserts, drinks, and a VIP view of EPCOT's new nighttime spectacular "Harmonious."

Purchase your tickets with your full conference registration or separately for $200 each. Buy a bundle of 10 tickets and receive an additional complimentary ticket. Learn more.
FAA in the News
"Some property owners have had to navigate patchworks of assistance programs from around the state, said Amanda White, government affairs director for the Florida Apartment Association. "'This involved learning the varying application processes for dozens of programs and communicating program details to residents,"' said White, who said the association has used webinars, email blasts and other tools to try to educate landlords."

Read more from the article in U.S. News.
From NAA
The National Apartment Association (NAA) is pleased to announce a call for nominations for the NAA 2021 Advocacy365 Advocate of the Year award.

The annual Advocate of the Year is one of NAA’s most prestigious awards, reserved for top grassroots activists who give our industry a strong, unified voice on policy matters at the local, state, and national levels. The deadline to submit a nomination is Thursday, September 30.

If you would like to recognize someone committed to this industry—who has worked tirelessly to advance and protect apartment owners and operators—the 2021 nomination form can be found here.

The winner will be announced during the November 2021 Assembly of Delegates meeting.
NAA’s first Annual D&I Awareness Week is happening October 11-15. Join NAA for five masterclass education sessions on diversity and inclusion that provide you with information on storytelling, allyship, and leadership in the workplace. Each day, you’ll have the opportunity to learn and engage with other rental housing professionals on new ways to expand your company’s D&I conversation and make actionable, long-lasting changes that benefit everyone. Learn more.
NAA has filed a lawsuit against the federal government seeking $26.6 billion in damages for rental housing providers who have suffered under the U.S. Centers for Disease Control and Prevention’s (CDC) unlawful federal eviction moratorium. More information can be found here.
During the pandemic, it seemed like many strategies for generating leads and converting residents changed. Many of those lessons learned are here for the long term... But that doesn’t mean the industry has arrived at its destination yet. Marketing to prospective residents and converting them to new residents will continue to grow as technology improves. Read more.
Supplier Updates
The Sponsorship Opportunities and Exhibitor Prospectus is now available for the 2022 FAA Annual Conference & Trade Show, which will be held September 28 - 30, 2022 at The Diplomat Beach Resort in Hollywood, FL. View the 2022 prospectus.
The fall meeting of the FAA Florida Suppliers Council will take place Wednesday, October 13 at 9 a.m. in the Yucatan 1-3 meeting rooms at Disney's Coronado Springs Resort, 1000 W. Buena Vista Drive, Lake Buena Vista, FL 32836. New FSC officers will be elected. View the agenda and slate of officers. Space is limited and registration is requested. Register now.
FAA offers opportunities to reach prospects at events throughout the year, including a new advertising opportunity now available on the supplier directory. Learn more.
Upcoming Events
FAA is a federation of 10 local affiliates, representing more than 830,000 apartment homes in Florida. All community, management company, and supplier members in good standing of a local affiliate are automatically members of FAA and NAA.

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