Friday, November 6, 2020
By Buddy Frank, CDC Gaming Reports

When Dickens wrote Tale of Two Cities in the Spring of 1859 and penned the classic line “it was the best of times, it was the worst of times,” it’s as though he was looking into the future and describing 2020? That’s certainly how Dean Ehrlich, the Executive Vice President and Games Business Leader at Everi must be feeling. Just a few years ago, Everi was under the radar except in the Class II world. Today, Everi slot products are now rated #1 in several categories of the national databases. The September 2020 Eilers-Fantini Performance Report says the company’s “Player Classic” is the top-rated mechanical reel in the industry, and their “Empire Flex” is the #1 portrait cabinet.

That’s the good news. Then there’s COVID-19. As we all know, it forced casinos worldwide to shut down. Like most suppliers, with no incoming revenue in the dark days following March and the need to keep their folks safe, Everi furloughed most of their team. However, with reopenings, they have recalled most of their employees and are optimistically looking ahead. We talked with Ehrlich this month about the difficulties of navigating this very unusual year:

By Buddy Frank, CDC Gaming Reports

Producing a hit slot machine of any type is never easy. There are dozens of competitors, constantly changing demographics, new technologies and a host of other variables from branding and graphics to play mechanics and progressives.

But there are two machine categories that are especially challenging for manufacturers: video poker and high-denom reel slots. IGT retired the video poker trophy so long ago, no one even knows what it looks like anymore. While not quite as formidable as Poker, it’s been equally hard to make a breakthrough with the dollar-and-up reel-spinner.

Reels in general have never been easy.

Recent Everi Announcements
August 18, 2020
Gaming equipment provider Everi Holdings said its mobile wallet – a cashless gaming product – will be available in casinos by the end of the year. The technology has been under development and the subject of casino industry interest long before COVID-19 brought the issue of cashless gaming to the forefront. The topic has been discussed by Everi executives on quarterly earnings conference calls going back to last year. The Las Vegas-based company said in a statement last week it would roll out the program – dubbed CashClub Wallet – sometime in the last three months of 2020. The company didn’t say which casino or casinos would offer the mobile wallet, nor did it suggest a region.
August 10, 2020
Everi Digital, the online gaming division of Everi Holdings Inc., extended its online gaming partnership with Parx Casino and its Parx Online casino. Seven of Everi’s stepper titles — Atomic Meltdown, Double Ruby, Red Alert, Shamrock Spin, Smokin’ 777, Star Magic and Triple Threat — are now available to the Parx Online player community in New Jersey with additional titles expected to follow in the coming months. “This expansion with Parx Casino and Parx Online builds on the December 2019 launch with their online casino in Pennsylvania,” said David Lucchese, Executive Vice President Sales, Marketing, and Digital for Everi.
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August 3, 2020
Everi Digital, the online gaming division of Everi Holdings Inc., has partnered with ROAR Digital to launch three of its three-reel mechanical titles on Borgata Online Casino, BetMGM, and Party Casino New Jersey. Smokin’ 777, Meltdown, and Double Ruby are now available for play on these brands. In addition, Everi Digital will launch Hot Spot 777, an exclusive title for GVC Holdings Plc., this month. Additional titles are expected to follow this initial launch.
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This report is edited by Cory Roberts
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