Fond Farewells and a Warm Hello

Fond Farewells

In late April, the Burgess team said goodbye to Oliver Payne, one of the founding partners of the original Burgess, Brewer, Stanyon & Payne.

Oliver, as the leader of our creative team, worked closely with all our clients over the years to deliver award-winning ad campaigns across the state and northern New England. After 35 years, we figured it was time to finally reward him with a break… although he’ll still be assisting with projects from time to time going forward.

We also said goodbye to John Spritz. John joined Burgess four years ago and has played an integral role in helping provide the best client services possible during that time, particularly amid the challenges of the pandemic in recent years.

The entire team, along with good friends and family, gathered to honor and wish both Oliver and John a happy retirement, with plenty of fun stories and laughs shared during the celebration.

Thank you, John and Oliver, and we wish you both the best in this next chapter!

Warm Welcome

The following week, Burgess welcomed a new member to the team in Tyler Cadorette, who has assumed the role of Account Manager.

Tyler joins Burgess with an extensive background in communications. Local television viewers may already be familiar with his work as a general assignment reporter for WMTW-TV for nearly 5 years. In addition to his broadcast journalism experience, Tyler most recently worked for Unum as a customer/client liaison.

Tyler grew up in Saco and is proud to call southern Maine home. He’s thrilled to be working with our current clients to ensure that every marketing campaign is successful, while also exploring new ways to assist Maine businesses and organizations with reaching their target audiences.

“I’m very grateful for the opportunity to help fellow Mainers share their stories and promote the great work they’re doing every day,” he said.

Welcome, Tyler!

Portland Gastroenterology Recruitment Campaign

We recently wrapped up the first phase of a digital employee recruitment campaign for Portland Gastroenterology Center.

Portland Gastroenterology Recruitment - Ryan

The pre-roll and Facebook ad campaign, which ran from March to June, yielded positive results across the board with highlights including:

Over 500,000 impressions and 4,200+ lands on the website.
A 600%+ increase in pageviews on the careers page and 150% increase in pageviews on the job description pages.
A 45% increase in application submissions compared to the three months prior and the same timeframe the year prior.

The 15^th Annual Tri for a Cure is in the record books. Burgess Advertising has been a proud sponsor for all 15 years – helping design many of the Tri for a Cure’s creative items, from medals to the finish line.

This year, the goal was to reach $20 million raised over the full 15 years. Despite two years being virtual, the event reached this amazing goal and then some, with 100% of all funds raised staying right here in Maine.

Congratulations to all of the participants, sponsors and many donors for making this possible. And it is not too late to make a donation at TriForACure.org. Thank you!

We have a well-oiled and resourceful marketing and communications team here at Burgess Advertising and Marketing, and we would love to work with your company/organization. We are actively seeking new clients – please feel free to recommend us! Thank you and have a fabulous summer.

Cheers!

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