Britt West, VP and GM of Spirits, E&J Gallo Winery
Disrupting the Category, Occasion, and Marketing
Britt West is the Vice President and General Manager of Spirits for E&J Gallo Winery, one of the largest wine producers in the world. In this video, Britt shares what he learned building Eppa Sangria, and how Gallo currently views disrupting categories, occasions, and marketing. (10 minutes)