Marketing Opportunities for Global Certification Mark
We want all GFCO clients to be aware of the Gluten Intolerance Group’s plans for the consumer launch of the GFCO global certification mark. A robust consumer education and awareness effort begins in September 2020 and we want you to be a part of our efforts. Together, we will ensure that all gluten-free consumers recognize the new GFCO certification mark, and understand what it means.
Let’s get started! Here are five ways to get involved today.
All Companies are invited to join in:
1. Public Relations Effort (No Cost)
GIG’s public relations agency, Sterling Kilgore will be initiating a public relations and media outreach effort to support the rebrand initiative within consumer outlets and publications. There is a potential opportunity for GFCO companies to get involved in the effort (via quotes and interviews). If your company would like to be included on the list of possible references for media outreach, email firstname.lastname@example.org with the subject line “CONSENT FOR MEDIA OUTREACH” and provide a contact name/email plus a brief testimonial about the value of GFCO certification or the certification process.
2. Blogger Box (Low Cost—High Value Potential)
GIG has secured partner relationships with the New Hope Network and Nourished Group to provide a promotional blogger box to select gluten-free influencers October 2020. A limited number GFCO companies are invited to participate in this blogger box effort and get exposure to influential members of the gluten-free community.
This is a limited opportunity (10 companies) available at a low investment for a potentially invaluable impact. ($500 commitment + qty 150-200 samples required). Email email@example.com with subject line BLOGGER BOX for more information.
3. Promotional Effort (No Cost)
GIG has partnered with Find Me Gluten Free, an app actively used by three million gluten-free restaurant patrons, as they prepare to launch a new product finder. Submit your product for a Find Me Gluten Free database listing today and receive a prominent “Certified by GFCO” listing. Click here to participate.
4. Event Marketing (Low Cost)
GIG will be a Title Sponsor of the Nourished Festival's live virtual event in Sept 2020. This 3 day event will include an education session, prime GFCO features, giveaways, and sampling.
Join our efforts by participating in the GIG sample box! GIG will distribute 250 sample box to event attendees, which may include up to 10 product features. Apply to be included if you would like to provide product samples or coupons to include in the box.
*Note there is a $50 fee + 250 sample size packages or