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 Reconnecting Nebraska's Farmers and Grocery Retailers

Sponsored by your Nebraska Grocery Industry Association


Message from Kathy Siefken, Nebraska Grocery Industry Association

The start of the 2014 legislative session is a few short months away. NGIA will be reviewing every bill as it is introduced. Our Legislative Committee will decide the position NGIA will take on each piece of legislation. In 2013 a total of 655 bills were introduced, with an additional 389 legislative resolutions. We reviewed each bill to determine the effect it would have on the grocery industry in Nebraska. The year 2014 will most likely see an additional 700 bills introduced, many of which will affect our membership.

We encourage everyone to get to know their state senators, to visit with them about issues they will face in the coming session, and to establish communication with senators and their staff. Our NGIA Legislative Dinner is scheduled for Thursday, Jan. 23 at the Downtown Holiday Inn in Lincoln. The event begins at 5:30 p.m. and tickets are available through the NGIA office. This is a perfect opportunity to meet your state senator!

Kathy Siefken
Executive Director

Nebraska Grocery Industry Association

Nebraska's soybean farmers are proud to bring you this information to help answer customer questions
Nebraska soybean farmers and their checkoff are proud sponsors of the Farmer Goes to Market program, realizing that this program provides an integral link in the food system chain. The information provided in this newsletter is a key step in our educational initiative, providing consumers with information on our effort to provide them with a safe, affordable, abundant food supply.


We take great pride in supporting Nebraska's agricultural foundation
The farm and ranch families represented by Nebraska Farm Bureau are proud sponsors of the Farmer Goes to Market program. We take great pride in supporting Nebraska's agricultural foundation. A key part of that effort is to make sure we produce safe and affordable food. This newsletter is an important part of our effort to connect the two most important parts of the food chain -- the farmer and the grocer -- with the goal of increasing consumer awareness and information about how their food is raised in Nebraska.


An educational program produced by Food-Chain Communications and delivered to members of the Nebraska Grocery Industry Association. Farmer Goes to Market was established in 2008 to help bridge the growing gulf between today's grocery retailer and today's farmer, empowering them with full-chain knowledge to carry agriculture's true message to food consumers.


Navigating the New Food Movement:
Celebrating Farmers' Market Week?
Next Year, Stop by the Supermarket
Are farmers markets replacing supermarkets...or taking advantage of them?

The 8,000-plus farmers markets in the country are now a critical part of providing shoppers with healthier foods, or so says the Secretary of Agriculture during the annual celebration of Farmers Market Week. But are we really solving the problem of "food desserts" by bypassing the traditional supermarket-based distribution chain? Some surprising (and not-so-surprising) results from one recent research study. 

Foresight on Food Politics:
Are Policy Makers Fooling Themselves
with Sin Taxes? New Research

Would taxing sin foods reduce obesity?

The answer to today's obesity epidemic and diabetes outbreak is simple, in some people's eyes: Just tax the bad food and people will turn to good foods.
Oops, not so fast: At least according to some recent consumer-behavior studies, in which, once again, shoppers remind policy makers they don't always behave as some believe they should.   


Translating Food Technology: 

Arsenic Anxiety Getting to Shoppers?
A Little Perspective on the Issue   

FDA finally recognized the danger of several old animal feed additives that contained traces of arsenic and banned them in August. At least, that's the spin your shoppers may have been hearing. But as with so many modern food issues, all is not as it appears in the mainstream media. Here's a little perspective to answer some questions and help appease arsenic anxiety among your customers.


Competitive Commodity Insight:
Dairy Situation Update

Dairy price update

Just in time to enter the strong selling season of Thanksgiving through Christmas, what does the market hold in store for supplies of butter, cheese and milk-based products? Here's a quick market outlook.  

Meet your Farmers...
This Dodge Cattle Feeder Puts the Cattle
Hormone Issue into Some Context 

Nebraska feeder  

Joan Ruskamp, who feeds cattle near Dodge, takes you on a short tour of her feedlot while using a unique method to put the issue of hormone-based cattle implants into context for your shoppers.  

On the Lighter Side:
This is Why It's Called 'Fantasy Football'  


Amazing football fantasies  

Spoiler alert: They're faked. But these amazing old TV spots making the social media circuit again are amazingly fun to watch.   

Click here for more details on today's Food Morality Movement