This Week's Top Footwear Updates,  
Articles & Upcoming Events 

"Everything we do starts with the consumer," Nike NKE +0.63% CEO Mark Parker told investors during an earnings call in 2015. "It's our obsession with serving the consumer that sharpens our focus and drives our growth."  

Rack Room Shoes Launches the Real People Project Campaign
Rack Room Shoes
For more than a decade, Rack Room Shoes has featured real customers - instead of professional models - in all of its seasonal advertisements, selected through the retailer's annual Models Wanted contest. The family footwear retailer announced the evolution of this well-known initiative with the launch of The Real People Project.
Columbia Sportswear recently opened a new branded retail location at Disney Springs in Lake Buena Vista, FL. The 5,000-square-foot store features a stunning overhead display of 500 fish in a pool of reflected light, artwork and sculpture inspired by the Florida coast...
Jordan Brand announced that it has reached a deal with baseball legend Derek Jeter to remain with the brand, creating the role of 'Captain' within the iconic brand's training category and family of baseball athletes.  
True Fit, which helps shoe and apparel businesses cut down on e-commerce returns, announced a $25 million Series B financing from Jump Capital, Signal Peak Ventures, and Intel Capital. The new funding brings total investment in True Fit to $40 million.
Skechers USA, Inc. announced that the company won the Campaign of The Year Award at the Drapers Footwear Awards for its Spring 2016 Kelly Brook Skechers Memory Foam campaign. This achievement follows a year when Skechers has won multiple top industry awards in the United Kingdom...
Amazon said customer orders taken during second annual Prime Day July 12 surpassed Prime Day 2015 by more than 60 percent worldwide and more than 50 percent in the United States. The company said Prime members savings more than doubled compared with a year earlier and that it would repeat the promotion.
Import cargo volume at the nation's major retail container ports should see a small-but-significant increase this month as merchants stock up for the back-to-school season, then see a larger wave in late summer and fall for the holiday shopping season, according to the monthly Global Port Tracker report released today by the National Retail Federation and Hackett Associates.
Keen Inc. welcomed Tyler LaMotte as the company's first-ever global vice president of brand marketing. Bringing years of industry experience and a proven track record of successful brand marketing, LaMotte will lead and oversee the brand's global marketing efforts...


Footwear News
Giuseppe Zanotti Design has tapped Mario Sorrenti to shoot the brand's fall advertising campaign. The photographer portrayed models Grace Hartzel and Josh Beech as two rock stars in the backstage of a concert with the black and silver music equipment serving as props for the bare set.
Footwear News 
When it's time to reimagine a nearly four-decade-old boot with a cultlike following, there's only one place to start: with the consumers who made it successful. Dave Powers, president and CEO of Ugg parent company Deckers Brands, said the label's loyal customer base was the impetus for the biggest launch in Ugg's 38-year history - the Classic II.

Footwear News
If the sun comes out, so will shoppers and their credit cards. While year-over-year figures have not yet entered positive territory, retail traffic for the first week of July was down just 2.2 percent, a solid improvement over the previous week and a general move in the right direction for consistently sluggish retail traffic over the past few months.   
Vamp Footwear 
No longer just a men's sneaker brand, Greats launched four new styles for women this week on its website. The first release for the Greats women's collection includes the brand's best-selling Royale and Wooster silhouettes.

Footwear News
July 11, 2016: Marco Gobbetti has been named CEO of Burberry Group, replacing Christopher Bailey, who has been named president. Bailey will retain his role as chief creative officer. Julie Brown has been appointed to the new role of chief operating and financial officer.
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FDRA Footwear Sales Survey
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YTD 2016:

down 1.1% 
from 2015

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