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Why did you decide to adopt the Multifamily Impact Framework™?
Boatman Patterson: CCRC is committed to doing more than simply counting the number of units we finance. One of our goals is to understand and tell the real story of the impact we create, which connects us more deeply to outcomes for the residents we serve. By understanding the longitudinal change of our work and receiving critical data on the front end as well as annually, we can achieve measurable change for low-income individuals and families. The Multifamily Impact Framework™ is helping us to do that.
How did you move adoption of the Framework through your internal channels?
Boatman Patterson: I made a consistent effort to follow up with our team throughout the implementation process to ensure they understood its importance at every step. Despite the competing priorities our staff faces, having clear direction from leadership was the key driver in getting everyone on board to not only adopt the Framework, but know why it was being adopted.
How are you ensuring and measuring the impact of this Framework?
Boatman Patterson: Because we have the strongest ability to drive behavior at underwriting (i.e., prior to funding), our goal is to communicate that we have a clear impact data focus from the start of each transaction. As a multifamily lender who retains servicing on more than 90% of our loans, we have our hands on a deal for 15-plus years, which means we are best positioned to measure the long-term impacts of this Framework.
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