For the Love of the Profession

Is your job your Valentine? Do you love what you do?

I rekindled my love for Tripepi Smith in 2008, shortly after exiting a software-as-a-service company in the mortgage industry. Like many who were in transition during the Great Recession, I wandered through the desert to figure out what was next. A re-focused Tripepi Smith is what I found.

Professional associates often ask, "How did you end up mixing technology, marketing and local government?" The truth is that it was a natural blend of my interests and experience. I previously worked at a think tank for local government, executed government relations at a large defense contractor, automated a staffing service as an IT Manager and wore multiple hats at the software company in technology, marketing and government affairs. I found I enjoyed all of those things, so I sought a way to combine them.

Every day, Tripepi Smith teammates get a front row seat to some of the great opportunities available to civic-minded individuals and communities in California and beyond. We see non-profits at work, communities working together to overcome challenges, connected and engaged local government and civic leaders, and innovation that strives to improve residents' quality of life. For these reasons and many more, I love my job.

Everyone who gets this newsletter is in a position to move the needle on a challenge our society faces. Maybe the needle moves on the national scale, or maybe it moves within your local community. What matters is that we maintain focus on moving the needle in the right direction. Continuing to advance ideas and truths, even the hard ones, will improve those around us, help us love our jobs more and improve our future.

With Love,

Facebook Blueprint offers courses that cover every aspect of Facebook advertising. Agencies can get the most out of the top social media platform's advertisement opportunities with the knowledge that comes from earning its Blueprint Certification. Read More
When it comes to email marketing analytics, open and click-through rates only tell part of the story of a campaign's impact.  Read More

Tripepi Smith has submitted a Communications Assessment report to the  Town of Windsor . The report is an expansive audit of the Town's departmental communications efforts, including staff methodology, platforms used, challenges and Tripepi Smith's recommendations to improve the impact of communications.  Read More
Tripepi Smith has renewed its Associate Member status as a Gold-Level Partner with the  California Contract Cities Association  (CCCA).  Read More

Tripepi Smith provides marketing, technology and public affairs solutions
for private companies and public agencies. Whether you're redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.

Connect with us

Client Highlight: Avenu Insights  & Analytics
Avenu Insights & Analytics is a municipal revenue enhancement
organization that has saved billions of dollars for its 1,000 clients across the nation.

The firm leverages advanced technology in data analytics and accounting expertise to inform its city, town and county clientele of opportunities to increase revenue without raising taxes. Ultimately, the municipal tax auditor's mission is to help governments prosper and communities grow.

Click/tap here to learn more about Avenu Insights & Analytics.
Service Spotlight:
Content Creation

Tripepi Smith is an expert in translating complex ideas into finely-crafted copy. With the use of our content creation services, you can focus on growing your organization while still coming across as Walt Whitman's next
of kin.

Tripepi Smith provides content creation services for clients such as California City Management Foundation (CCMF) and California Choice Energy Authority (CCEA). 

Click/tap here to learn about our other marketing services.
Talent On Tap: Karen Villase ñor

Karen is a Junior Business Analyst with Tripepi Smith. She is skilled in online advertising and marketing analytics. Karen leverages her knowledge and certifications in Facebook Blueprint, Google Analytics and Hootsuite Social Marketing to serve Tripepi Smith clients, including La Ca ñ ada Flintridge, Tracy and Climatec. She also leads the firm's agenda monitoring service, supplying clients with timely information that's crucial to their organizations' success.

Click/tap here to learn more about the Tripepi Smith team.
2018 Conference Plans

Tripepi Smith can routinely be found on the conference circuit. Look for us at the following events:

MMASC Winter Forum
Long Beach

Washington City Manager Association / ICMA West Coast Conference
Stevenson, WA

CCCA Annual Municipal Seminar
Indian Wells

ICMA Annual Conference
Baltimore, MD

LOCC Annual Conference
Long Beach

MMASC Annual Conference
Indian Wells

MMANC Annual Conference