August 29 , 2018
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Efrat's  Message : PresidentsMessage
Welcome to our August Newsletter! 
This is a short newsletter, as summer is drawing to a close. I am hard at work preparing for the LES USA-Canada Annual Meeting in Boston (see link below if you haven't signed up already) where I will be resuming the role of Chair of the High Tech Sector (HTS).  The HTS leadership will be revealing new initiatives and ways to get involved in our various sector subcommittees and content creation initiatives.  I look forward to seeing many of you in person in Boston this Fall.

Also in this   newsletter , we share a new addition to our series of blogs on Brand valuation.  This one is about the great measures taken by some luxury goods manufacturers to preserve the value of their brand. We also highlight one of our most popular older blogs, questioning the viability of an alternative measure of patent value that would reflect the true impact of the underlying innovation on people and markets.

We hope you enjoy this  newsletter, as well as the rest of your summer! 



Foresight in the Media IntheMedia

Preventing Brand Value from Going Up in Flames

The latest blog in our brand strategy series takes a look at the immense value that a brand can add to a company, and the extreme measures that some companies take to protect that value. Specifically, we explore a relatively hidden practice of the high-fashion industry under which millions of dollars of tangible assets are destroyed in order to protect the accumulated intangible value of the luxury brands. Aside from shedding some light on just how much value a well constructed and well protected brand can offer, the blog opens a potential ethical debate on such extreme protective measures 

For the full article, please click here

Revisiting Patent Valuation: Lessons Learned from Toilets, Singularity and the Triple Bottom Line

Many valuable patents today derive their value from the size of the product market employing the underlying invention, which might be a very small and marginal feature whose value can be traced back to a few words in the patent claims. That type of analysis is focused on 'enforcement valuation' based on the breadth and coverage of the claim language, as opposed to the magnitude of the problem that the invention is addressing. In this blog from a couple years ago, we address the question of  whether there is a better way to measure the value of patents that would reflect the impact of the underlying innovation on people and markets.

For the full article, please click  here

 Upcoming events  Upcoming


LES Annual Meeting, October 14-17, in Boston MA