June 19, 2018
Efrat's  Message : PresidentsMessage
Happy Summer to all our friends and colleagues!
I have recently been honored with an inclusion in the   IAM Strategy 300   list of leading world IP strategists, for the 6th year in a row. As in previous years, I am excited to join the ranks of an esteemed group of colleagues. Beyond the professional accolade, being an IP strategist is my passion: there is nothing I would rather do, day in and day out, than help companies and inventors bring innovation to market.
In this edition of our newsletter, we share with you a recent Fortune magazine story featuring our client, Blockstack, a blockchain startup that has been the inspiration behind HBO's Silicon Valley Season 5 plotline. Also in this newsletter, we highlight some of the new entries to the expanding Foresight media library : the blog about "Geoffrey the $500M Giraffe" covering the topic of brand valuation, as well as a recent webinar that I gave to a crowd of European and Japanese companies on the topic of: " IP Fundamentals for Startups and SMEs".
We hope you enjoy some time off this summer! If your travels take you to the Bay Area, please stop by our office for coffee!


IAM 300 - The World's top IP value creators are named in new edition of market-leading publication. IAM3002018
Foresight President and Stanford Lecturer, Efrat Kasznik, was once again selected for inclusion in the IAM Strategy 300 list of leading world IP strategists, where she has been listed annually since 2013. The IAM Strategy 300 is universally acknowledged as a listing of leading IP professionals who, through their strategic advice, are generating wealth from itellectual property for their clients and oganizations. This unique guide is published by IP business media platform IAM Magazine, based on research undertaken by a team based in London, Washington DC and Hong Kong.

Client Spotlight ClientSpotlight

Blockstack - The "Real" Pied Piper!

When HBO's  Silicon Valley  wanted its fictional startup Pied Piper to build a "new Internet" for season 5, the comedy series turned to a real-life blockchain company, and Foresight client, Blockstack. Blockstack, a New Jersey-based startup cofounded in 2013 by Muneeb Ali and Ryan Shea, is developing a platform for blockchain-powered web applications-or as Blockstack calls it, "a new decentralized Internet." We at Foresight have been engaged to value the company's token, a first-of-its-kind valuation in this industry.

More about Blockstack in this Fortune interview

  Foresight in the Media IntheMedia

Geoffrey the $500M Giraffe, by Sebastian Custodia, Foresight Associate

Intangible assets can be one of a company's most valuable collection of assets; however, this is not always evident when looking at the balance sheet. Neither GAAP nor IFRS accounting standards require companies to record the value of their internally developed intangible assets, so their value remains "hidden," often until an acquisition or liquidation event (such as bankruptcy). Toys "R" Us is one of the most recent examples in which the public gets to see the great value that a company's intangible assets carry, even when the company itself has little to no value as a going-concern. Furthermore, we can start to understand the value of some of the world's most well-known and successful consumer brands when comparing their value to the reported values of the companies' reported assets.

For more  on this blog, please read here

Foresight President, Efrat Kasznik, recently gave  this  webinar  to European and Japanese startups and small and medium size enterprises (SMEs) seeking to understand the value of their intellectual property as a strategic business asset, throughout the lifecycle, from the early stage to exit. Intellectual property assets are frequently the most valuable assets for high-tech or life sciences startups, and other small and SMEs. Companies often struggle with how best to manage and grow their IP portfolio to adequately protect their core ideas and products, while simultaneously increase corporate value and gain a competitive advantage in the marketplace.

This webinar  is now available online. Hope you enjoy it!

 Upcoming events  Upcoming

ABA Webinar: June 27th, 2018 at 1:00pm-2:30pm ET/10am-11:30am PST

Foresight President, Efrat Kasznik, will be participating in a panel of IP valuation experts at the upcoming ABA CLE webinar: "IP Valuation & Portfolio Management: Nuts & Bolts"

For more information, or if you'd like to attend, please click here to register.

As a Foresight affiliate, you can save 15% using discount code FACMARK at checkout.  The webinar is open to everyone, ABA members and non-members.

LES Silicon Valley Chapter Meeting: June 20th, 2018 at 11:30-2:00pm PST (Palo Alto, CA)

The LES Silicon Valley Chapter's June event: "17M for a Patent Franchise? IPRs and 'Oil States' Impact on Patent Owners" will feature a panel of inventors and legal experts, including Josh Malone, inventor of Bunch O Balloons, who has spent $17M on patent litigation. The panel will discuss the implications of the recent IPR and PTAB developments on the US innovation economy.

For more information, or if you'd like to attend, please click  here  to register.