November 2018
"We can do better." That seems to be the underlying theme of the resolutions that we make at the beginning of each year. While most of our annual New Year's pledges for 2019 will be for personal improvement (weight loss, fitness, relationships, time allocation, etc.), I want you to consider a professional resolution regarding slot analytics. Not just the science or software that that name implies, but a resolution to do better analytics - and then, most importantly, to put that knowledge into timely practice. As an industry, we can do a lot better.

In a recent SAS White Paper entitled Marketing Analytics Meets Artificial Intelligence, the SAS made the following observation: "Marketing is often one of the first departments in an organization to utilize advanced analytics, such as next best action recommendations or churn analytics. Vendors are helping them along by providing tools and solutions that often include sophisticated analytics under the hood."

That line really bothers me, because I've come to realize it's true, despite my deeply held beliefs to the contrary.

This space shone a spotlight on many of the very best new games presented at the Global Gaming Expo last month. But concentrating on the games alone isn't enough to comprehend the changes that are coming to the slot floor.
Dig deeper, and you'll find technology on the fringes of the new games themselves that is gradually changing the way we view and play slot machines. Here is a lineup of prominent examples. 

It's already that time of the year; many of us are seeking gift ideas for the holidays. I've found you can seldom go wrong with a coffee table book.  Wikipedia defines them as 'oversized, usually hard-covered books whose purpose is for display on a table intended for use in an area in which one entertains guests and from which it can serve to inspire conversation. Subject matter is predominately non-fiction and pictorial (a photo book).'  When it comes to gaming or gambling - I use the latter term to separate us from video games - there aren't many choices. But here are four I'd strongly recommend.

Upcoming Industry Events of Interest
4505 S. Maryland Parkway, Las Vegas, NV 89154 - 12/11/2018 - 12/14/2018
This program establishes a baseline of knowledge for those who interface with the regulated land-based casino environment. Delivered by expert faculty in an executive education classroom format, the curriculum has been strategically designed by academic faculty and regulatory practitioners at the International Center for Gaming Regulation to provide a holistic understanding of the primary aspects of gaming regulation.
4505 S. Maryland Parkway, Las Vegas, NV 89154 - 1/15/2019 - 1/17/2019
Now with the invalidation of PASPA, the legalization and regulation of sports betting has been on the minds of many jurisdictions. Our 2-day intensive program - covering the basics of sports betting, provides forward looking gaming jurisdictions with the tactical information to prepare for opportunities in changes to current sports betting laws. Developed for legislators, policy makers, tribal and state government officials.
ExCeL London, One Western Gtwy, London E16 1XL - 02/05/2019 - 02/07/2019
Welcoming over 33,500 attendees to the 2018 edition, the seventh consecutive year of growth for the industry leading gaming technology event, ICE is the world's platform for gaming solution exploration, providing industry decision makers with not just the largest showcase of products and services under one roof, but also an unrivalled learning programme of seminars and features to help drive your professional development.
Excel London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, UK - 02/06/2019 - 02/09/2019
The London Affiliate Conference is taking place on the 6th - 9th February 2019 at ExCeL, London. LAC 2019 will attract over 5,200 delegates to London for four days of networking and learning. Returning to London for it's 13th year in a row, LAC 2019 will prove to be the biggest edition yet. Registration is soon to open, so stayed tuned to be the first to register.
Tropicana Las Vegas, 3801 S Las Vegas Blvd, Las Vegas, NV - 03/03/2019 - 03/05/2019
The WGPC is an annual conference that connects casino surveillance, asset protection professionals and regulators from around the world. The event examines current and emerging threats to casino entertainment complexes and explores opportunities and practices to combat those threats.
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