Most people want to purchase wines for under $10. The cost of production for a $10 bottle of wine is about 2.40
Supermarkets must purchase wines from distributors who have little incentive to sell interesting wines. Sales people prefer to focus on their best sellers because it makes the logistics of their job easier. They prefer to deal with wineries large enough to supply all their accounts and who enjoy an established reputation so the wines sell themselves.
We pride ourselves in our wine education to find to the best available.
