New Corona
Constellation Brands is rolling out its Corona Refresca flavored malt beverage label nationally. The 4.5% abv range includes Passionfruit Lime, Guava Lime, and Coconut Lime flavors, which each have 199 calories a 12-ounce serving. Passionfruit Lime and Guava Lime are available in 6-packs of cans retailing at $10, while a 12-pack featuring all three flavors will retail at $17. The national launch is being backed by national TV spots, digital, out-of-home, and social media initiatives. Last year, the Refresca line reached 59,000 cases, according to Impact Databank. Corona continues to drive growth within Constellation’s beer business, with the brand family’s total volume crossing 150 million (2.25-gallon) cases in the company’s fiscal year through February.
High Noon
E.&J. Gallo Winery has launched High Noon, a new hard seltzer brand made with vodka and fruit juice. The 4.5% abv seltzers are available in watermelon, black cherry, grapefruit, and pineapple flavors and all contain 100 calories per 12-ounce can. To support the brand, Gallo has invested in TV, out-of-home, and digital activations. The gluten-free drinks are currently distributed in 32 states across the U.S. for $2.50 for a single can and $10 for a 4-pack of 12-ounce cans.
