Free Brainstorming session w/James Porte at JCK Toronto Show

Porte photo new

James Porte

I will be presenting a seminar on

How Jewelers can partner with local businesses at the JCK Toronto Show on Tuesday, Aug. 9th at 10:30- 11:45

at The Metro Toronto Convention Centre.

I am happy to meet with you to

brainstorm on any marketing idea

on Sunday - Tuesday in the JCK

Speakers' Lounge, just email me

at jporte01@aol.com or call my cell

954-817-3911.

If you are unable to attend I will be happy to send you my presentation outline. Please call me at 800-444-6112 or

email me at jporte01@aol.com.

Here are a few powerful ideas I will be sharing with attendees:

As every jeweler knows the absolute best advertising to get a new customer into the store is a customer referral or word of mouth. The next best way is for other businesses (acting as a third party) to promote and advocate your store.

Imagine if every month restaurants, car dealers, insurance agents, realtors, and others were promoting your business.

I. Partnering with insurance agents

Using the energy and support of other businesses and business professionals

can greatly leverage your marketing efforts via third party endorsements.

Insurance agents know the birthday dates of their customers and they are

constantly looking for ways to make sure that their clients are properly

insured in the event of theft, loss or damage of their jewelry.

By offering a jewelry appraisal certificate to an insurance agent that he or she

can send to their customers as a birthday gift with a card can provide a steady flow of new customers into your store.

griffin appraisal front

NelsonColemancustomerapprec .

You can also create presentation folder that Says:

Happy Birthday...while at the same time provides information on your store's

services, credential and offerings.

II. Partnering with local car dealers

Partnering with local car dealerships and targeting prospects based on

the cars they buy can provide a steady flow of jewelry buyers that

appreciate specific brands and the quality and/or value they represent.

Buying a new car today requires far better credit scores than in

the past.

What if you could target all the people in your area that are buying a new Mercedes, Lexus, BMW, Infinity, Audi, Hybrid, etc. Perhaps you want to

target more men who may be buying trucks or targeting a younger audience

that are buying hipper cars complete with all the latest technology.

Imagine every month car dealers, insurance agents, charity events,

restaurants, et al, are handing out and marketing tools and your business

so that you are getting a steady flow of qualified prospects with a third party

endoresement to your store.

Jafee Mercedes Benz perk