The Corporate Social Mind: How Companies Lead Social Change From the Inside Out introduces readers to a new approach to corporate innovation and decision making with a social mindset. Taking a constructivist approach, authors Derrick Feldmann and Michael Alberg-Seberich will help your students make the critical connections between management, leadership, purpose and a company’s core values – how business leaders develop a corporate social mindset.  The 232-page book is filled with global examples of companies that integrate a social mindset into every business decision. These are amplified with exclusive, in-depth interviews with company leaders who share their own missteps, obstacles and successes as they build this mindset into their organizations.

For course use:  Well-organized into coherent units for logical study. Each chapter is devoted to 1 of 8 traits of a corporate social mind. Chapters include Focus Questions and Design and Innovation Questions for robust course discussion. Chapter structure helps students make connections and apply what they’ve learned to real-world corporate scenarios. The book is written in an approachable style that lends itself to large- and small-group discussions for students.

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Praise for The Corporate Social Mind: ''An important subject, the right authors, a great book.'' Dr. Knut Bergmann, German Economic Institute “An increasing number of people expect private businesses to not only maximize shareholder value, but take over a broader, quasi-governmental responsibility. Some few companies are already adopting this new role ... shaping the future of our human civilizations. This book is a brilliant collection of such best practices and ... opens up a space for a critical discussion about these recent developments and stresses the importance of collective reflection. A must-read for every conscious individual in our economies.” Professor Dr. Laura Marie Edinger-Schons, University of Mannheim Business School “Practical help in anchoring depth to debates about [what constitutes a good purpose in a complex world] and will help avoid the trap of corporate social responsibility activities that are unconnected to the core of the business.'' Professor Johannes Meier, PhD, UNICEF Germany and NEW WORK SE, Mercator Foundation ''The Corporate Social Mind is timely, refreshing, and actionable. Derrick Feldmann and Michael Alberg-Seberich ask the relevant questions and give voice to those who start to act. A must-read for everyone who decides to do and not just talk about social impact.'' Professor Johanna Mair, PhD, Stanford Center on Philanthropy and Civil Society; Academic Editor, Stanford Social Innovation Review ''The management of a company's purpose and social engagement is a crucial leadership task these days. … [These] traits should be part of the toolbox of modern-day businesses.'' Brigitte Lammers, Partner, Egon Zehnder

The Authors

Derrick Feldmann – author, researcher and advisor – writes and speaks globally on how causes and companies can drive public interest for social issues. He has been recognized as a leading researcher in cause engagement for more than a decade, with his work regularly cited by such outlets as Forbes, Fast Company and The Wall Street Journal as a reliable source of data on today’s cause engagement.

Michael Alberg-Seberich is a managing partner at Wider Sense, a consultancy specializing in corporate social responsibility, philanthropy and social investment. He regularly writes for Alliance Magazine and the Center for Effective Philanthropy and speaks globally about social justice work. He also chairs the Deutsche Youth For Understanding Stiftung (Foundation) and has held various positions at the Bertelsmann Foundation.

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