May 31, 2022
Free webinar next Tuesday —
Always Money Makers:
The Latest in Events, Contests & Promotions
Webinar will highlight promotions that help to generate reader engagement and drive ad revenue
Noon-1 p.m. EDT | 11 a.m.-Noon CDT |
10-11 a.m. MDT | 9-10 a.m. PDT

Events, contests and promotions are more effective than ever at generating reader engagement and new advertising revenue. This all-star session from the recent Mega-Conference will focus on the latest trends in events as the world returns to normal and will highlight successful promotions and contests that generate incremental revenue.

In this webinar, led by Julie Foley, senior manager of customer success with Upland Software, participants are sure to come away with new ideas that they can put into action starting NOW!
Meet another participant in the America's Newspapers Executive Development Program
Additional participants will be featured in upcoming newsletters.
Jeremy Bradfield
General Manager / Advertising Director
Adams Publishing Group ECM Central Region
Coon Rapids, Minnesota

Years in the Industry: 20 years

Previous Experience: I started in the industry as a classified automotive account executive at the Press-Enterprise in Riverside, California, and moved to the Santa Barbara News-Press to be the major/national accounts, digital and commercial print manager. From there, I moved to Minnesota where I worked for the Sun newspaper group in various roles: as publisher, general manager, digital, national, commercial print and marketing manager.

What I like most about my job: I enjoy finding solutions for our advertisers. Companies have so many options and people coming at them all the time. I love the ability to go to a customer who trusts us with solutions that will fulfill all their marketing needs with one contact point.

What's the greatest opportunity for newspapers in the future? Audience! Keep preaching our audience; no matter what, we will always be relevant with the vast audience we serve in both print and digital.
People news
Tulsa World Media Co. names new president
Mark Lewis has been promoted to president of the Tulsa World Media Co. Before this promotion, Lewis served as the publisher and president for the Wisconn Valley Media Group in Wisconsin.
Richmond Times-Dispatch publisher Paul Farrell to retire this summer
Paul Farrell, group publisher of Lee Enterprise’s Southeast Region and president and publisher of the Richmond Times-Dispatch, is retiring this summer after 42 years in the newspaper industry.
New circulation director in Maryville, Tennessee, prioritizes customer service and community news
As a former reporter, editor and district manager for circulation, David Hall says he’s held almost every job in the newspaper industry. With his new position as The Daily Times’ circulation director in Maryville, Tennessee, Hall plans to use those experiences to help strengthen relationships with customers and engage the public with the paper.
What we're reading ...
Want to reach skeptics? Researchers suggest leaving the term ‘climate change’ out of some news coverage

If newsrooms want climate science skeptics to read and share news about climate change, researcher Renita Coleman recommends they do this: Leave the terms “climate change” and “global warming” out of their coverage.

“Research seems to indicate those are trigger words for skeptics,” says Coleman, a journalism professor at the University of Texas at Austin. “This is what we found
would trigger them to stop reading and instantly become hostile, [believing] ‘Oh, that story is biased or that media organization is biased.’”

Coleman is the lead author of a new paper that investigates strategies to help journalists reach people who distrust science. She and her colleagues conducted an experiment that indicates small changes in how journalists cover climate change have the potential to elicit substantial changes in the way skeptics engage with the news.

America's Newspapers calendar

Oct. 16-18 - Senior Leadership Conference (our annual meeting) - The Roosevelt Hotel New Orleans. Details coming soon.
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Keep up with the latest news, schedule of upcoming events and other information specifically for the newspaper industry. Learn more about America’s Newspapers at www.newspapers.org. And connect with us on Twitter, Facebook and LinkedIn.