I received an email from one of our favorite members recently. He operates a nationally recognized restaurant brand and felt that our #shoplocal initiative implied that our community should only spend money in locally-owned retail and restaurants. It was eye-opening and I am so glad he shared his feelings on this.
It has been a trying year for businesses, and the #shoplocal initiative was launched to encourage our members and the community to shop locally vs. ordering online from businesses outside of the area. Our intent was to remind people to keep their spending local and support our neighbors and members.
We may have been too focused on the retail industry here and never meant that our community shouldn’t support national brand restaurants or stores. We understand how the initiative could be perceived other ways, and we will no longer use #shoplocal in our materials. However, we will ask you to: “Be A Local Spender with a Chamber Member!”
Thank you again to the Chamber member that reached out to me to share their feedback.