Unusual Partners in a Time of Coopetition
Hosted by: Visit Shawnee/City of Shawnee and the Citizen Potawatomi Nation
To paraphrase, "COVID times make strange bedfellows." While in years past, you may have looked across your county line, community, street or parking lot and saw competitors, today's savvy business owner, tourism director or community official needs to put those rivalries aside for the greater good. Renowned tourism and development consultant, Berkeley Young will lead us on an exploration of forming unusual partnerships in these unusual times. How can you better utilize your limited adverting dollars for maximum impact by working together? How can you keep visitors engaged while in your community and expand the time and dollars spent at each establishment? Mr. Young will discuss the spirit of "coopetition." Sometimes our greatest ally in recruiting new business is that same entity we have competed with for years. Join us for this fun and energizing "straight talk" session about successfully implementing partnerships in this new era.
Speakers: Lt. Governor Matt Pinnell & Berkeley W. Young, President, Young Strategies, Inc.