Friend, R U antisocial? 🤐

B2Bs Getting Social By Christy Vogel

Unquestionably, social media is a big part of our everyday lives. Our kids use it, as do our friends and family members. And, of course, businesses utilize various platforms to attract customers. Despite the enormous impact social media has on our buying decisions, there is a common misconception that this type of marketing is for B2C (Business to Consumer) only.

Think again! Social media is not just for B2C companies as 75 percent of B2B buyers and 84 percent of C-level executives consult social media before making purchasing decisions, according to HubSpot. You may also wish to reconsider the traditional strategy of cold calling and attending networking functions in lieu of social media. The better option for reaching today’s B2B buyers is to incorporate a social media strategy into your marketing mix.

“It’s very obvious when you are not on social media as it has become such a main channel of communication,” states Marketing Direction’s Lead Marketer Tina Cardoso. “Social media should be included in your marketing mix because the audience you are trying to reach will most likely be there as well.”

Let’s say, for example, you sell...[read more]

They Say / We Say

Where Should Your Business Get Social?

According to Sprout Social, LinkedIn currently has more than 660 million registered users, making it the largest professional network and hence an ideal channel for B2Bs seeking to generate leads. Of these users, 90 million are senior-level influencers and 63 million are in decision-making positions.

However, there are benefits of incorporating other platforms into your social media strategy as well. Sharing helpful content on Twitter and Facebook, for example, develops brand loyalty and builds trust with potential customers. “Choosing the right social media platform depends a lot on the type of business being promoted and your goals for reaching out on social,” Tina Cardoso, Marketing Direction Lead Marketer, says. “It becomes much more than just a place to find leads.”

The best way to determine which channel is right for your business is to look at what your competitors are utilizing

Lead Marketer Tina Cardoso

successfully to interact with prospects. It’s easy to find them; just visit their websites and look for the familiar social media icons.

After some research, you may realize that executing a successful social media campaign requires more time and expertise than you or a current team member can provide. Face it, there’s a certain skillset that talented social media marketers have that goes beyond having an in-depth knowledge of your company and your industry. Working with a social media manager who is passionate about your company and is well versed in all of the do’s and don’ts of social selling can make a dramatic impact on growing your brand and generating leads.

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