Plus, 3 Myths That Many Business Owners Believe
If you read just 1 article this year, this is THE ONE you'll want to read.
Do you know what your newest customer was doing just before they called you? That day? The days or weeks before? Here's how it goes...
A couple is sitting at the kitchen table after the kids are in bed. Laptop open, phones out, notes on a scratch pad.
They're having a problem they need to solve, something they've been putting off. Now, they've done their research, read reviews, checked out websites and social media presences.
By the time they're done talking, they have a short list (perhaps even a top choice), and it's time to get quotes.
Is your business one of the three they'll be calling tomorrow? Are you the first one they'll call?
The Gut Punch: It’s most likely that your business wasn't being considered. You had no idea this conversation was even happening. And you never stood a chance of getting that call in the morning.
In this article, we’ll talk about exactly what you need to be doing, so that you get invited to that kitchen table conversation (or conference table conversations for B2Bs) — AND why it's the single most important marketing challenge you're not addressing today.
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