In sales, there is a saying: “You’re never as good as the numbers, but you’re never as bad as they say either.” Why? Measurements and rankings lag the real work. The same applies to national rankings. Whether at the top or the bottom, it is important to understand the "why."
Recently, CBRE came out with rankings of tech hubs. Milwaukee rose four places in the rankings (one of the top 4 movers). We were ranked 46 of the 75 cities analyzed. Do we all want to be No. 1? Of course! But should we also celebrate progress? Absolutely!
More instructive is to get under the numbers. Where did we score our highest? The factors might surprise many in the region: Tech market growth (No. 25 with 13% growth over five years) and Brain Gain (No. 20). And, in what areas do we need to focus to climb higher in the rankings? We need to focus on the tech talent labor pool, especially of those graduating from premier IT schools, Tech Company concentration, etc. Based on our experiences to date, we have much to learn but also much to share. On behalf of our members, we will continue to keep an eye on our rankings but will balance that with metrics that demonstrate the health of the #mketech ecosystem as a whole.
Rankings and labor market data are one piece of the puzzle, but qualitative information is also important. To that end, we are leaning into partnerships with national organizations who have been working on this longer than we have. For example:
The Coalition is member of TECNA, which includes 61 peer tech councils across North America. I have recently joined the Board of Directors of TECNA for a three year term.
- Our Chief Talent Development Officer, Laura Schmidt, has been accepted into the U.S. Chamber of Commerce’s Talent Pipeline Management practitioner network and will be applying national best practice to our collective efforts.
The Coalition has been selected to participate in the National aiEDU Leadership Network to advance the democratization of AI education.
Based on our experiences to date, we have much to learn but also much to share. On behalf of our members, we will continue to keep an eye on our rankings but will balance that with metrics that demonstrate the health of the #mketech ecosystem as a whole.