September, 2019 - In This Issue:
From the Desk of Our Executive Director

Dear 4Cs Community,

Last year, local community members passionate about equitable access to affordable child care dedicated hundreds of thousands of hours to advocate for the passage of Measure A, Alameda County's Child Care and Early Education Measure. Many may remember that, after every ballot was counted, the measure failed to pass by less than one half of one percent. This year, the flames for child care reform have been reignited in Alameda County and child care activists are already on the street garnering support. The new Children's Health and Child Care Initiative for Alameda County is a collaboration of children's health professionals at UCSF Benioff Children's Hospital Oakland and child care experts throughout the county. The goal of the ordinance is to improve the overall health and well-being of ALL children in the county, with the bulk of funds raised through a half cent sales tax to support early care and education in the county. 

Once again, we need your support, passion, and time to place this measure on the ballot. A signature-gathering campaign is in full force and you can find folks collecting signatures at local events and shopping areas. Local Resource and Referral agencies (including 4Cs) are opening our doors for informational sessions for community members and for those interested in collecting signatures. You can find the information on this flier about upcoming initiative information sessions here at 4Cs of Alameda County. You can also support the ordinance by spreading the word! Be sure to visit and follow our Facebook Page as more information is available about this critical investment in our children.   
Be well,

Renee S. Herzfeld
Executive Director
4Cs Presents Parent Cafes
Free Upcoming Sessions for Parents and Providers

4Cs is excited to offer three upcoming Parent Cafes for parents and caregivers. In these sessions, participants will have the chance to connect with peers as well as learn about the five protective factors: Parental Resilience, Social Connections, Knowledge of Child Development, Concrete Support in Times of Need, Social & Emotional Competence of Children. Refreshments and child care provided. Please see information below to learn more.
Parent Café - HPN  ( Bilingual Spanish/English
Monday, November 4th from  5:00-7:30pm 
South Hayward 
Contact Lizbeth Gonzalez to register at or (510) 584-3133

Focus: Child Care Providers
Saturday, November 9th
4Cs Hayward Office 
Contact Barbara Kasnic to register at or (510) 584-3118

Thursday, November 14th  
6:30-8:30 pm
4Cs Hayward Office 
Contact Renee Herzfeld to register at or (510) 584-3123
Hayward Promise Neighborhoods Play & Learn Kicks Off 
Toddlers and Parents Enjoy Morning of Fun and Learning
See more photos on our
Facebook page
The Hayward Promise Neighborhoods (HPN) Toddler Play and Learn facilitates group activities to promote early childhood social, physical, and emotional development. This program is for children ages 18 months-4 years old and their parents, family members or caregivers. Eligibility is based on home address or school older children attend. To find out more information or to register for the next session please call 510-584-3105 or email

La Promesa de los Vecindarios de Hayward lanza su nuevo grupo de Juega y Aprende
Los niños pequeños y padres disfrutan de la mañana de diversión y aprendizaje

El Programa Juega y Aprende para Niños Pequeños 
de La Promesa de los Vecindarios de Hayward (HPN) facilita las actividades en grupo para promover el desarrollo social, físico y emocional de los niños. Este programa es para niños de 18 meses a 4 años de edad y sus padres, familiares o cuidadores. La elegibilidad se basa en el domicilio de casa o la escuela donde asisten los niños mayores. Para obtener más información o para registrarse para la próxima sesión, llame al 510-584-3105 o envíe un correo electrónico a
Play & Learn at 4Cs
Enrollment for Free Playgroups Now Open

4Cs of Alameda County has started their new series of  Play & Learn, a free playgroup for little ones and their family, friend, and neighbor caregivers. Join us for mornings of fun and learning for children ages 0-5 years old and their caregivers; grandparents, aunts, uncles, other family members & friends. Register today and join us for one or all of the sessions in this 8-week series on Friday morning from 9:30-11:30am ending November 8th. Contact Ariana at or (510) 690-2159 to register

Toy and Coat Drive Donations
4Cs Collecting for December Giveaway
We know that Alameda County is one of the highest cost counties to live in the Bay Area, so it comes as no surprise that our families are experiencing tough decisions. We hear our clients having to grapple with whether they should spend the last of their money on food or diapers. No family should have to be faced with making these tough decisions. It is a basic human right for ALL families to have their basic needs met. For many of these families, a wrapped toy for their children at the holidays is out of reach. This year we invite you to join 4Cs Community "Closet" as we offer new toys to these families and help put a smile on deserving children in our community. In addition to toys, we will also gift parents and children new or gently used warm coats.
We invite you to become a champion specifically for our Toy and Coat Drive.
Here are four easy ways to help make our Toy and Coat Drive a success:
  • Give online at and denote funds for the "Toy and Coat Drive"
  • Donate gently used or new warm coats of any size
  • Drop-off new toys for ages 0-13 years valued at $15-$25 to 4Cs' Oakland or Hayward offices during normal office hours
  • Contact us to volunteer during the event on Saturday, December 7th in Hayward
We are requesting all donations by November 22nd to ensure every child has a toy. All donations are tax deductible. For more information, contact Chantae Wilson at , (510) 921-3372 or (510)584-3129.
New Family Child Care Expansion Bill Now Law
Senate Bill 234 Signed By the Governor

Exciting news from the capitol! On September 5, 2019 Governor Newsom signed into law SB 234, "Keeping Kids Close to Home Act", a bill that equalizes and updates state law to encourage and support family child care homes. This law dismantles barriers that small family child care providers have faced when trying to expand their business, such as confusing and variable policies across local governments and high costs of local zoning and permitting clearances. The full bill can be read here and additional details can be found here. 4Cs is proud to have supported this legislation with letters of support to advocate for child care providers and ultimately, increase the availability of child care. The bill will go into effect on Jan 1, 2020, and 4Cs is looking forward to cheering on our small family child care providers to go big!
4Cs is Hiring
Career Opportunities at 4Cs

Join our team of dedicated, energetic, and caring professionals. Click here to find out why 4Cs was recognized by the NonProfit Times as a " 2017 Best Nonprofits to Work." More opportunities at 4Cs are coming soon! Check our " Career Opportunities at 4Cs" webpage to stay up-to-date on available job openings.

Register Now for Upcoming Trainings at 4Cs
Training Opportunities Available

9/28/19, 9am-1pm

View the full trainings calendar HERE