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From Immigrant Roots to Global Empowerment: The Inspiring Journey of Rocío Pérez, CEO of The MindShift Game—A Transformational Leader Fueled by Resilience and a Vision to Ignite Change Worldwide



As we celebrate Hispanic Heritage Month, GlobalMindED encourages our readers to explore the inspiring stories of Hispanic men and women. Join us in honoring their achievements and contributions by sharing their stories and supporting initiatives that promote inclusivity and diversity.



Meet Rocío Pérez, CEO of The MindShift Game. Rocío Pérez, a daughter of Mexican immigrants, has inspired countless individuals with her powerful leadership training, keynotes, and presentations worldwide. From the Swiss Alps to Silicon Valley, her message of resilience and empowerment has resonated deeply.


What's your personal story?


In the quiet corners of my childhood, I faced a world filled with pain and neglect. At just 12 years old, I ran away from home, seeking safety and control over my uncertain future. By age 14, I found myself pregnant, confronted with monumental challenges that would demand both courage and determination.


This marked the beginning of my hero's journey.


Driven by my indomitable spirit, I embraced my call to adventure. I took charge of my life, raising my son while putting myself through university. My trials became the crucible that forged my strength and resilience.


In my darkest moments, I discovered a transformative vision: to help others reclaim their power and achieve their dreams. I created The MindShift Experience, the world's first self-coaching experience, serving as a beacon of hope for those lost in their struggles. This innovative experience was born from my battles and victories, a true gift to the world.


Guided by my newfound calling, I became a mentor and advocate, sharing the wisdom gleaned from my journey. For nearly 30 years, I have coached individuals from ages 4 to 80, seamlessly blending insights from human development with my extensive leadership experience. As a life-changing speaker, I foster belief in the limitless potential of humanity.


My journey has transformed me into a visionary leader, guiding people worldwide to take charge of their lives. My clients have built lives beyond their wildest dreams, demonstrating that with the right support, anyone can become the hero of their own story.


Today, I stand as a testament to the power of resilience and vision. My business, rooted in The MindShift Experience, aspires to inspire a global movement of empowerment and transformation. As a minority entrepreneur, my evolution from adversity to leadership embodies the hero's journey, illustrating that even from the darkest trials, the brightest stars can rise.


What key moments in your life led you to where you are today?


  • Being a runaway
  • Pregnant at 14
  • Going from a 6th-grade education to college
  • Surviving a head-on collision at 25
  • Overcoming a brain tumor at 34

Where does your passion to serve come from?


My passion for serving comes from a deep belief in our collective potential. I know that within each of us lies the power to transform our lives and create our own version of happiness, health, and wealth. Seeing people tap into that potential and make meaningful changes inspires me to support and guide them on their journey. The possibility of contributing to someone's growth and helping them realize their dreams is what fuels my dedication to serve.


How can GlobalMindED help you reach your goals?


GlobalMindED can assist me by sharing my story with students, parents, leaders, educators, and professionals to inspire and motivate others.

Rocío Pérez receives National Award from The Boys & Grirls Scouts of America

Rocío Pérez on 9News

Rocío Pérez receives the Global Award from Energy Africa

Apply to Speak at GlobalMindED 2025

GlobalMindED Conference 2024


Thank you to all of the students, partners, sponsors, speakers and attendees who made our 10 Year Anniversary conference such a success!


More than 300 students from over 60 community colleges and universities were able to learn from 400 speakers, hundreds of attendees, and each other. Please see photos from the Inclusive Leader Awards dinner, First Gen Leadership Program, main stage sessions and breakouts.


Join us in 2025 June 16-18 at the Sheraton Downtown Denver. Interested in speaking at our 2025 Conference? Click Here

Save the Date: June 16-18 2025 in Denver for GlobalMindED 2025 Apply to Speak Opens August 1

Thanks to our sponsors, presenters, sponsors, and students who made GlobalMindED 2024 such a success!

GlobalMindED class of 2015: Click to see 1-minute Student Testimonial from Amelia Mawlawi

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