PPS MONTHLY WEBINAR SERIES
Date: June 19, 2019
2:00 - 3:30 pm EDT

Presenter: 
Mike Osler, PT 
Rock Valley Physical Therapy

Emily Bagby
Mill Creek Consulting

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Raise your hand if you've asked these questions: "Do I need a practice liaison? What do practice liaisons do anyway? Don't they just pass out flyers at doctor's offices? How in the world would I find one even if it was a good idea? Where do all of Dr. ___'s patients go? He doesn't even send patients to therapy does he?" Private practice owners wrestle with these questions again and again. This session is a one-stop shop for making better decisions with growth resources and ensuring your "marketing" ROI is worth the work. If investing in a practice liaison to build relationships with referring providers is right for you, you'll learn how to launch, hire, train, and maintain a successful practice liaison program. This is your chance to maximize the opportunity you've already created by being a high-quality, caring physical therapy practice. 

Upon completion of the course, participants should be able to: 
  • Articulate an objective decision matrix and proposed ROI for creating a practice liaison program. 
  • Create training, resources, and support structure to launch a practice liaison program. 
  • Propose recommended action to stakeholders regarding a practice liaison program as a strategy to maximize marketing ROI.
About the Speakers

Mike Osler, PT 
Serves as the Vice President of Growth & Development for Rock Valley Physical Therapy where he is responsible for de novo clinic expansion and existing clinic growth. In addition to leading the opening of five de novo clinics in four markets, he established a physician liaison program and growth practices resulting in existing clinic average annual growth increase from 3.3% to 7.5%. Mike and his team have contributed to annualized total new patient growth of 18% company-wide.

Emily Bagby 
Launched Mill Creek consulting in 2014 to help outpatient physical therapists establish and implement growth strategies. Prior to Mill Creek, Mrs. Bagby served as Business Development Director for Proaxis Therapy / Howard Head Sports Medicine where she led a team which tripled new patient volume while implementing an exhaustive CRM and adding 10x the number of referring physicians to the company.

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