Snapshots, For the Better
- Windows Into Their Worlds
- Direct Views
- Walk In Their Shoes
- Trust Matters
- Your Professional Story
- Customized Practice Brochures
|
|
Conversing with Senior Living Communities’ (SLC) residents presents windows into their daily delights and struggles. Driven by professional mission, empathetic clinicians seek opportunities which treat residents to the joys of hearing their best. While aspiring to do so, personal insights are gained by walking in the shoes of patients and those playing responsible roles. As previously featured, please see and take to heart:
|
|
|
Imagine being an SLC marketing director challenged to maintain full occupancy by newer competitors nearby. When potential residents and families explore your facility, what discussion topics are anticipated? From environmental aesthetics to fine dining or practical living spaces to appealing amenities, many factors are decisive. Among them, those involved in life-changing choices need to know what quality health care is available on site.
In the same vein, have you considered difficulties faced by resident directors at SLC’s? With hundreds of older adults revealing countless medical conditions, contrasting capabilities and diverse interests, managing routine needs and nurturing pleasurable lives is arduous. With psychosocial goals in mind, keeping active with engaging activities will improving inhabitants’ quality-of-life. Those who hear better may be more inclined to participate.
Remarkably, for both marketing and resident directors, your onsite provision of expert hearing health care will empower achievement of their professional goals. From attracting new residents to enhancing experiences du jour, Better Hearing is Better Living. With resident-centric alignment, one might expect SLC decision makers to welcome reputable hearing care providers with open arms. In fact, most express healthy skepticism and to discover why, we (again…) walk in their footsteps.
|
|
For well-established SLC’s, there is a chronic need to identify trusted ancillary healthcare providers, including hearing-related. If your competitor has earned strong incumbency, replacement efforts are easier said than done. First mover advantages by high integrity clinicians, whether you or them, are for real.
Alternatively, if SLC lacks trusted hearing care resources, consider their prior attempts to develop caring alliances. How did “aggressive others” present themselves or interact with residents? Did they delight patients or instead, try to maximize “one size fits all” sales asap? If their disappointing methods were negatively perceived, lasting impacts must be diligently overcome.
|
|
“How can you build something for someone else
if you don’t have enough familiarity with them
to imagine the world through their eyes?”
— Chris Sacca
|
|
From the start, we must prove why your professional story is the right fit. Presenting positive contrasts will make the case and above all, you will do good while doing business.
As previously detailed, customized practice brochures are a concise and informative way to highlight your credentials, while articulating patient-centric services. To the point:
“Most practices intuitively know they should gain from telling their communication wellness story better. With busy schedules and COVD-19 challenges, there are few eager to develop brochures from scratch. Typically, they anticipate such attempts will be time-consuming, frustrating, expensive and unlikely to deliver what they envision. As a result, numerous practices have no brochure or previous versions ‘they have wanted to update for years.’
|
|
“In contrast, how about discovering a novel method of developing customized brochures which easily and affordably co-created a uniquely informative design that served you and your patients well for years to come? From experience, as we helped bring proud practice stories to life nationwide, popular content patterns became evident. This data-driven learning launched a nifty design guide which details a remarkable collection of educational modules. Once again, why try to reinvent the wheel when you can just roll with it?”
|
|
|
|
Our design guide features:
- Placement ideas
- Display techniques
- Sample brochure
- Targeted inserts
- Modular content options
- Customized design checklist
|
|
With your Storytelling brochure co-created, our next issue will revisit another impressive introduction method that will open doors and elicit collaborative dialogue. When there is a caring intent, there is a way. |
|
Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
|
|
View Previous Issue by Clicking on Link Below:
|
|
INTELLECTUAL PROPERTY WARNING: Intellectual property contained in this email including HealthScapes® is the exclusive property of High Definition Impressions (HDI) and intended solely for viewing purposes.This intellectual property cannot be reproduced in any way without the expressed written consent of HDI. Any disclosure, copying, use, or distribution of the information or designs included on this website is strictly prohibited. |
|
|
|
|
|
|
