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Fundraising IS Sales!
I'm tired of people saying that fundraising isn't like sales. Why isn't it? In sales ... if you are doing it right ...you are worrying about satisfying the need of the buyer, not your needs. Why can't you use the same philosophy in fundraising .i.e. satisfying the need of your donor! Remember, a need doesn't have to be tangible ... a donor's need can be recognition for service, supporting a company policy of corporate social responsibility, maybe making up for a misdeed, caring for others, creating a difference in the world, sharing. Our job as good fundraisers is to tap into that donor;s need and then demonstrate how our "ask" satisfies that need.
And, so many of your responded to the disaster that devestated the Mbiriizi School in April and destroyed the boys' dorm. Thanks to ALL of you, the dorm is nearing completion and the children should be back in their own space within the next couple of weeks.
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