Fundraising Talks
News and updates from the USM Office of
Advancement Research

Upcoming Events


Deepening Knowledge: APRA MD Fall Conference

When: October 23-24, 2024


Apra DC Show & Tell: Proactive Prospecting Tricks and Treats

When: October 31, 2024


AASP 2024 Summit

When: November 12, 2024 - November 15, 2024


Plug In to Due Diligence

When: November 6-7, 2024


Tell Me More...

Looking for funding opportunities? We've identified a few funds that might be useful to you. Visit the links below to learn more about the requirements and deadlines for these opportunities. 


France-Merrick Foundation (grants over $50,000) Deadline: December 6, 2024


Mellon Foundation Deadline: none


Teagle Foundation Deadline (concept paper): December 1 (review)


The Campbell Foundation Deadline: January 31, 2025


Contact Us


Sapna Varghese

Director of Advancement Research

301.445.2709


Lois Baker

Prospect Researcher


Bethany Jones

Office Clerk

301.445.1950

Letter from the Director

Welcome to the October edition of Fundraising Talks! We hope you're enjoying the cooler days and the beautiful fall season. For the first time, DAF Day took place on October 10, encouraging participation from over 500 nonprofits. DAF Day was created to increase awareness and usage of donor advised funds among both donors and nonprofits, providing an opportunity for organizations to run DAF-specific campaigns. Development professionals planning for the year-end giving season may want to incorporate DAF-specific strategies to enhance awareness of their institutions among donors and prospective donors.


According to GiveChariot.com, more than 1,200 nonprofits participated in DAF Day. Preliminary results from this first national giving day dedicated to DAFs indicate a “record number of organizations receiving DAF gifts through DAFpay in a single day.” DAFpay is a tool that allows donors to contribute using their DAFs. A 2024 study on DAFs by Give Chariot presents key findings on DAF fundraising, including:


  1. Total DAF revenue across participants increased from $116 million in 2019 to over $192 million in 2023. More than half of the participants experienced a 200 percent increase in DAF revenue during this period, while over a quarter saw a decrease in non-DAF revenue.
  2. The number of DAF donors grew by 79 percent, while non-DAF donors declined by 6 percent.
  3. 26 percent of current DAF donors were already supporting their cause when they made their first DAF gift.
  4. DAF donor retention is, on average, 15 percent higher than that of non-DAF donors during the study period.
  5. The size of DAF gifts is 19 times larger than non-DAF gifts, even when excluding major gifts (over $25,000) to mitigate the impact of outliers.
  6. 30 percent of DAF donors make two or more gifts per year, compared to only 25 percent of non-DAF donors.


The DAF fundraising report highlights the growing popularity of DAFs among both donors and nonprofits. Institutions can enhance their fundraising communications and donation forms by including information on how to contribute via DAFs. It’s important for fundraising organizations to improve their methods for collecting and managing data on DAF donors in their databases to maximize retention. The report also identifies challenges in tracking DAF data, such as limited information on gifts, inadequate processes for managing DAF gifts, errors in manual data entry, limitations of CRMs to accommodate DAF donor data, and the absence of well-documented procedures for handling DAFs.


We hope the information shared about DAFs will help you identify, obtain, and track them at your institutions in the coming months.


As always, please feel free to reach out with any questions, comments, or requests for assistance with fundraising research!


Best regards,

Sapna and the USM Advancement Research Team


Ode to the Obituary – A Prospect Research Perspective

This blog post from a prospect researcher discusses the history of obituaries and how prospect researchers can use obituaries in their research. Of course, a deceased person is not a viable prospect, but obituaries can confirm many key facts about a person's life, such as their education history, career, and where they lived, which in turn is helpful when researching their surviving relatives. The author notes that a 'good' obituary can be very valuable when working on a complex prospect with generational wealth. Click here to read more about how you can use obituaries in your research.

New Data: Pre-Retirees and Retirees Prioritize Charitable Giving

A recent survey from Fidelity Charitable reveals that 78 percent of donors aged 50 and older plan to prioritize charitable giving in retirement, with many also volunteering their time. Among those surveyed, 56 percent of pre-retirees and 59 percent of retirees donated $1,000 or more in 2023, while a significant portion (27 percent) of volunteering retirees commit over 13 hours a month to causes. Despite a strong interest in philanthropy, only half of retirees discussed charitable giving with financial advisors. This indicates a need for better guidance on tax-smart charitable planning. Awareness of donation methods, such as donating appreciated assets, remains low, highlighting opportunities for education in this area. Click here to read more.

How To Develop a 90 Day Corporate and Business Lead Generation Challenge

This APRA article offers strategies for researchers and fundraisers to enhance corporate partnerships, especially in the wake of pandemic challenges. The article highlights the growing interest in corporate giving, sponsorships, and volunteerism, noting the untapped potential within local businesses. APRA proposes a 90-Day Lead Generation Challenge to identify new business leads, which can emphasize the importance of leadership support and collaboration between research and fundraising teams, as well as a deeper understanding of the local economic landscape. Click here to read more about the 90-Day Lead Generation Challenge.

Five Ways Nonprofits Can Increase Giving In A High-Inflation Economy

As nonprofits face significant challenges in a high-inflation economy, adapting strategies to engage everyday donors is essential for sustaining charitable giving. While U.S. philanthropy has seen growth in current dollars, inflation-adjusted giving has declined, particularly affecting smaller charities reliant on regular donors. To address this, Forbes suggests five ways nonprofits can increase giving in a high-inflation economy: organizations should foster connections among donors, offer flexible multiyear pledges, broaden donor engagement with various programs, understand the wealth dynamics of high-net-worth donors, and create messaging that emphasizes group identity and social connection. Click here to read the full list.

How to Keep Donors Engaged during an Election Year

As the presidential election approaches, advancement leaders should be thinking about its potential impact on fundraising. While election years can create a chaotic fundraising environment, they also present opportunities as donors become more engaged. Historic data shows charitable giving often increases during election cycles, but fundraisers have to navigate media fatigue and intense competition for attention. Key strategies that fundraisers can employ include timing campaigns to avoid peak political events, crafting clear and impactful messages, leveraging digital channels for real-time engagement, and enhancing stewardship to maintain donor appreciation. By employing these strategies, nonprofits can effectively engage donors and sustain their fundraising efforts amidst the political noise. Click here to read more.

Top 4 DAFs Distributed $27 Billion To Nonprofits

In their latest fiscal years, four major DAF managers —Fidelity Charitable, Schwab Charitable, National Philanthropic Trust, and Vanguard Charitable—collectively distributed over $26.9 billion to charitable organizations. Fidelity Charitable reported $11.8 billion in grants, with recipients including Doctors Without Borders and St. Jude Children's Research Hospital, although the average grant size decreased slightly. Schwab Charitable surpassed its previous record with $6.6 billion in distributions, emphasizing local giving and support for religious organizations. The National Philanthropic Trust granted $5.49 billion, while Vanguard Charitable saw a significant 45% increase to over $3 billion, driven by a surge in individual grants. Across all DAFs, human services, religion, and education remained the most supported causes. Click here to read more.