Fundraising Talks
News and updates from the USM Office of
Advancement Research
There is no magic formula that explains the changing nature of donor behavior, especially in the midst of a pandemic. Currently, healthcare organizations and community organizations are seeing increased engagement and giving while those in the education and arts sectors are struggling with fundraising. Wealth-X suggests four strategies that will help your organization build a successful fundraising approach such as doubling down on communication of your vision and mission, taking time to foster personal connections, recommitting to the 80/20 rule, and balancing short term and long term planning.
Metrics are essential to both for-profits and non-profits alike. When speaking about non-profit metrics, the discussion can often become confusing and diluted due to the vast number of information available. This article from Fundraising Report Card narrows down seven charity metrics that are worth knowing. The list defines each metric and outlines why it is importance to a nonprofit to track and understand.
As businesses slowly begin to reopen, the advancement economy is beginning to reopen as well. David Cortes, AVP for Development at Baylor University spoke to Evertrue about how his office is settling into the new normal. At Baylor, their team has used emergency fundraising as a catalyst for portfolio turnover, seen gift conversations start to return to normal, adjusted how they will achieve their FY21 goals, instructed their gift officers to have 50 meaningful conversations a week, and continued to share stories to show donors how their money is being used. Read more here.
A ranking from Forbes assesses how well the 100 largest employers among public US companies responded to the health crisis. It analyzed policies such as relaxed attendance to community relief funds and scales them from one to five. However, Forbes notes that these companies are not free of controversies and that it will be interesting to watch if policies put in place during COVID-19 will endure. Number one on the list is Verizon Communications, who instituted one of the most expansive sick leave policies and scored high for backup dependent care and efforts to help surrounding communities. Read the full list here.
Building a well thought out donor pyramid is essential for starting a capital campaign. A donor pyramid is a visual that categorizes prospects by their engagement level and provides nonprofits a path to move donors from lower levels to higher levels of commitment. By building a data-driven pyramid, the data will reveal patterns that will help your organization build a strong campaign. Read more here.
Donor stewardship is essential as it helps donors feels appreciated and engaged and can make or break their decision to give another gift. Thanks to the pandemic, it's not possible to meet face-to-face with donors. Many high-level donors are used to in-person interactions at events, lunches, and personal meetings. What should fundraising offices do instead to ensure that their donors are being stewarded? Bloomerang suggests making thank you calls, sending thank you cards and just because cards, sending personal emails, sharing relevant news, sharing video updates and more .