Fly Ranch is located on private land in Washoe County, Nevada approximately 20 miles north of Gerlach and spans 3,800 acres. Fly Geyser is located near the edge of Fly Reservoir in the Hualapai Geothermal Flats.
The source of the Fly Geyser field's heat is attributed to a very deep pool of hot rock where tectonic rifting and faulting are common.

The first geyser at the site was formed in 1916 when a well was drilled seeking irrigation water. When geothermal water at close to boiling point was found, the well was abandoned, and a 10–12-foot calcium carbonate cone formed.

In 1964 a geothermic energy company drilled a second well near the site of the first well. The water was not hot enough for energy purposes. They reportedly capped the well, but the seal failed.

The discharge from the second well released sufficient pressure that the original geyser dried up. Dissolved minerals in the water, including calcium carbonate and silica, accumulated around the new geyser, creating the cones and travertine pools.
Burning Man Project purchased the property for $6.5 million in 2016 with the help of a number of philanthropists, including a cofounder of Airbnb, a cofounder of Cirque du Soleil, an Iranian photographer and one of the first investors of Twitter, Snapchat and Instagram.

This property is home to dozens of hot and cold springs, three geysers, acres of wetlands, dozens of animal species, and more than 100 identified types of plants.

The 3,800-acre wetland property has been marketed as a future, year-round rural incubator for Burning Man culture. It will also ideally be a zero-emissions oasis where creativity and sustainability intersect by way of on-site architecture, art and activity. 
The San Francisco-based arts nonprofit, best known for the 80,000-person arts festival held annually on the nearby Black Rock Desert playa, is partnering with the Land Art Generator Initiative in Seattle. The initiative specializes in sustainable art and architecture. 

A global design challenge was held last year by Burning Man Project in partnership with the Land Art Generator Initiative. 
Teams were asked to integrate sustainable systems for energy, water, food, shelter, and waste management into works of art in the landscape.

The design challenge was free and open from the January launch of the design brief through the October 2020 deadline. From November through February, hundreds of multi-disciplinary experts reviewed and provided feedback on nearly 200 entries during an anonymous multi-stage selection process.

The final jury included leaders from local Indigenous communities and experts in the fields of art, science, sociology, architecture, landscape architecture, design, engineering, education, environmental conservation, and the circular economy.