Good morning, I hope the New Year is treating you well!

We've finalized our complete program for TRENDS, and I just wanted to make sure you had the chance to view it (see below). We're really excited for all of our programming and workshops, and we hope to see you there!

New Mexico Hospitality Association
Call/Text  505-504-8608
1420 Carlisle NE, Suite #210  |  Albuquerque, NM 87110  

View the Full TRENDS Program

The New Mexico Hospitality Association is pleased to bring you another year of excellent topics for our general session and educational breakout program at TRENDS. Our complete program is below:

Lunch Keynote - 11:30 am - 12:30 pm

STR Hotel performance Trends and Forecasts

A review of hotel industry KPIs (key performance indicators) for the US overall and New Mexico since the recession and a forecast of what lies ahead. Commentary on current events impacting the tourism industry (hurricanes/wildfires, Airbnb, international travel, politics, etc.) will also be addressed.

Chris Klauda
Smith Travel Research
Director of Destination Research

Breakout Sessions

Morning Sessions - 8:30 am - 10:00 am

New Mexico Travel Trends

Before Chris Klauda (STR) facilitates her keynote presentation during the general session program at lunch, Chris will conduct a deep dive analysis of travel trends and tourism indicators specific to New Mexico. This program will serve as a follow up to the NMHA Regional Tourism Economic Summit Series from 2017. NMHA staff will also preview its upcoming travel trends data dashboard which will launch after TRENDS.

Chris Klauda
Smith Travel Research
Director of Destination Research

Taking Travel Planners from Looking to Booking with Search Keywords

Studies show that the online travel booking process is lengthy, with multiple touches occurring across a variety of websites. Learn how DMO and hotel sites fit into the various stages of the conversion funnel, what keywords users employ at each point, and how to encourage more bookings.

Paul McLeod
Director of Business Intelligence

Afternoon Sessions - 2:00 pm - 4:00 pm

Co-op Conversation: Putting New Mexico True to Work for You

Join the New Mexico Tourism Department and their team of Co-op professionals as they share new Co-op best practices and how to make the most of the NMTD Co-op Program to bring visitors to your destination. You will also get a sneak peak of exciting improvements to the Co-op Program for the coming year, giving attendees an advantage for planning their FY19 grant cycle applications.

Katie (Connolly) Olivey
Katie Connolly & Associates
Principal and Strategist

Driving Conversion with the Latest Travel Trends

Through the Expedia platform, this presentation will highlight the market trends in New Mexico and how to best leverage this knowledge to maximize conversion. This workshop will specifically focus on:

- New Mexico Market Trends including mobile and package bookings
- Outlook into 2018 including key compression dates

Join us for an interactive and data-driven conversation!

Leilani Cabuntala
Area Manager | New Mexico/Arizona

Abby Dulany
Associate Market Manager | New Mexico

Bonus Program - 2:00 pm - 5:00 pm

Situational Awareness & Active Shooter Prevention

This 3-hour presentation will include:

Active Shooter Prevention and Survival - This will include recognizing the phases of an active shooter, preventative measures, and countermeasures if you find yourself in an incident.

Pre-Attack Indicators - This session includes pre-attack indicators of violence and terrorism specifically designated for hotels and their staff. There will also be a small section on personal pre-attack indicators and self-defense maneuvers to help hotel staff keep themselves safe while on the job.

Philip Ball
Situational Awareness Institute
*This workshop is FREE for NMHA members. If you are an active member of NMHA who would like to attend but will not be attending TRENDS, you still need to register online. Please select the Situational Awareness & Active Shooter Workshop option in the TRENDS registration selection menu.

Please register online to confirm your attendance for this workshop.

Bridging Business & Government

Your registration for TRENDS also grants you access to our Bridging Business & Government program.

Join the New Mexico Hospitality Association, the Santa Fe Chamber of Commerce, and the New Mexico Association of Commerce and Industry for a program focused on growing business, creating jobs, developing our workforce and ultimately helping communities thrive.

Your TRENDS ticket grants you access to these three events:

  1. Santa Fe Chamber of Commerce Annual Legislative Reception (Jan. 29)
  2. ACI Business Day in Santa Fe (Jan. 30)
  3. TRENDS Conference (Jan. 30)
Register now for TRENDS!

Member-only Pricing

General Admission
Check your membership status, click here to see if you're an NMHA member. 


Your registration to TRENDS gets you access to the following events:
  1. Hospitality and Tourism TRENDS
  2. NMHA Annual Meeting
  3. Legislative Reception (hosted by Santa Fe Chamber of Commerce)
  4. Business Day in Santa Fe (hosted by Association of Commerce and Industry)
Capture the Audience:  Exhibit or Sponsor 
Target the travel, tourism, and lodging industry?
Get in front of decision makers in the travel, tourism, and lodging industry with an exhibit table or a sponsorship for a speaking spot.  Click here to learn more about exhibit and sponsorship opportunities.

Only FIVE exhibit tables are still available. Deadline to reserve your exhibit table is Jan. 22!

If interested, please contact Gabriela Chavez-Lopez for more details (505) 395-6363.

Special thanks to our Hospitality and Tourism TRENDS 2018 Sponsors:

For more information on this conference, visit:
TRENDS is held annually in Santa Fe, NM.

Brought to you by the New Mexico Hospitality Association. 
Supporting travel, tourism, and lodging in New Mexico.