Last Week's ELG Webinar
Beyond Traditional Thinking: Finding the Right Partnerships to Deliver Gen Z
Click this thumbnail to watch the recording.
This panel, composed of SBC Leaders and Emerging Leaders of Gaming, considers how Gen Z behaves differently and what the industry needs to do now to position themselves at the front of the pack with this key demographic. Considerations included: 1) How do Gen Z bettors behave differently from traditional bettors, and how do iGaming and sport betting leaders need to adapt?, 2) What is the long-term potential for operators of partnering with sports teams and media organizations?, 3) What opportunities exist to drive greater fan experience within Fantasy and Esports?, 4) How do leaders continue to enhance fan experience without attracting the wrong attention from regulators?, 5) How will these new models pan out? Is a seismic industry shift on the horizon?
Gen Z demands a more experiential product from sports betting and iGaming offerings. With the influx of new entrants from media and sports organizations, there is a massive opportunity for leaders in iGaming and sports betting to go beyond traditional branding partnerships in order to capture the next generation of bettors in the US.
Brian Wyman, Ph.D., Senior Vice President, Operations & Data Analytics, The Innovation Group
Speakers: Allen Ambrogio, U.S. Director of Operations, Tipico USA Technology INC / Tipico NJ LLC | Sarah Crennan, Vice President & Head of Content, Yahoo Sports | Joseph Solosky, Managing Director of Sports Betting, NASCAR