Hello National HS Football Coaches Alliance & Coach Association Directors/Presidents;
I hope all is well. I’m hoping you can help me out here. You might recall, after my exit from USA Football, I was hired in late January as a senior consultant for high school football to lead the partnership between the NFHS and the NFL. A primary focus on this position is working with football stakeholders (like the HS Alliance and state coaches associations) across the country to gain a better understanding of the participation and perception trends in high school football.
To that end, the NFHS and the NFL have partnered with UpMetrics to conduct a national research project, which involves surveying of state coach association administrators, athletic directors, football coaches, high school student-athletes (current and former football players), parents and officials about their experiences in football and the benefits of participation.
Last month, the survey was initially sent to your state association executive director by Karissa Niehoff, executive director of the NFHS. Unfortunately, responses have been slow. I’m hoping your coaches association, along with all the National High School Football Coaches Alliance state membership can help.
UpMetrics platform will allow for “live” data population. Data will be presented in a variety of forms: “heat maps”, bar graphs, pie charts, etc. based on responses, and based on zip code. The data from this survey can help to inform your state association office and state football coaches association, along with school leaders and athletic directors about the participation and perception trends in their school and perhaps spark strategic efforts to grow/sustain football programs.
Once we have enough respondents from your state, the state data will be live and viewable – I’ll pass along your specific state link next week as a follow-up. In the meantime, to help garner as much feedback as possible specific to the football landscape in your state, I ask that you pass along the links below to football coaches and your membership (and any possible athletic directors), along with any football officiating groups your association works with across your state. Please also encourage them to pass the survey along to parents of football players, along with both current and former high school football players as well.
Thank you for assisting us in this important research to best identify trends and perceptions specific to high school football.
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Students Please send this link to students currently playing and (if possible) to those who no longer play.
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Parents Please send this link to parents of students currently playing and (if possible) to those parents of students no longer playing.
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Coaches/ADs Please send this link to coaches and athletic directors.
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Officials Please send this link to officials
I’ve also attached a letter that you can use to pass along, or simply forward this email to your membership.
Please let me know if you have any questions.
Best,
Ed
Ed Passino
Senior Consultant, High School Football
P: (317) 822-5764
A: PO Box 690 | Indianapolis, IN 46206
