Brands communicating their ‘purpose’ and looking to drive consumer behavior change at scale lack a common benchmark through which they can measure, compare and improve the efficacy of their efforts.

Through a unique collaboration with Brands for Good, global consumer insights experts from some of the world’s most well-known and trusted brands have worked together to create a new tool for their own marketing leadership, capable of accelerating their brands progress, and now they are opening it up for the benefit of all.

The Ad Sustainability Awareness Platform (ASAP) is a proprietary tool that measures the power of a campaign to drive action against the nine most impactful sustainable behaviors that consumers can take.

We have been working on health for all, no poverty, and more equality for many years. Despite some progress, we need to do much more to create a more equitable society and a sustainable planet.

The cause is an economic system that generates inequality and resists change. The solution is a system where the people who experience this system's consequences can hold those who cause those consequences to account.

This would mean change the economic system, legislation, governance, management, and practices.

So, how can we scale our efforts?

Although the term “cancel culture” is still hotly debated, the rise of stakeholder accountability is undeniable. Today, brands must learn how to navigate this new norm before one misstep puts them in a social media firestorm. This session will feature new research on how individuals are using the act of cancel culture to hold brands accountable, the mechanics of corporate cancel culture in society today and how leading with Purpose can help mitigate future cancellations. Hear from a panel of experts from across industries to learn more about how organizations are addressing this cultural phenomenon – or at times – approaching hot-button issues head on.

Fashion Revolution Week is the time when we come together as a global community to create a better fashion industry. It centres around the anniversary of the Rana Plaza factory collapse, which killed 1,138 people and injured many more on 24 April 2013. This year, as we mark 8 years since the tragedy, Fashion Revolution Week will focus on the interconnectedness of human rights and the rights of nature. Our campaign will amplify unheard voices across the fashion supply chain and harness the creativity of our community to explore innovative and interconnected solutions.

Each year, we look forward to hosting hundreds of like-minded industry-leaders and conscious fashion advocates IRL to share ideas, find practical solutions, and discuss the future of sustainable fashion. While the format in which we connect may look a little different, we’re excited to curate a fully-immersive digital experience featuring the same great speakers and inspiring conversations highlighting diverse voices across fashion's entire value chain.

From innovative and engaging conference keynotes and sessions to workshops, networking, and digital exhibitions, we are excited to share our reimagined event paired with dynamic digital content to bring you everything you’ve come to know and love about SFF IRL — digitally from wherever you are around the globe.