March 26, 2019:
Video Content Marketing
11:30 a.m. - 1 p.m.
Location:
Grand Street Cafe
4740 Grand Ave.,
Kansas City, Mo.
Cost:
$25, GKC-PRSA Members
$35, Non-Members
Speaker: Jolean Olsen, Scenic Road
Hubspot said that video marketing was trending as the must-do content marketing tactic of 2018 and beyond. Video content has one of the highest marketing consumption rates, but for that to translate into ROI for a brand, it must be done correctly....smartly. That is what this presentation will focus on. The What, How and Why of creating and using video content in 2019. We will also discuss how video content is complemented by and is a compliment to, all other forms of content marketing. Thus increasing the ROI on a whole campaign.