MESSAGE FROM GMAR CHAIRWOMAN
COURTNEY STEFANIAK
Dear GMAR Members,
 
We’re seeing a lot of problems with REALTORS® advertising listings on social media. Please remember to include your firm name in a conspicuous manner in all of your advertising, especially on social media. Failure to do so could result in a $100 fine; and fines can increase to $500 for repeat offenses along with the violator’s name being published. 
 
Already in 2021, the GMAR has handed out over 20 fines for failing to display a member’s firm name. One violator tried to justify not including their firm’s name in a Facebook ad, by saying, “I don’t want anyone to know I’m a REALTOR®.”
 
To comply with the Code of Ethics, advertisements must include:

  • Your firm’s name, in a reasonable and readily apparent manner. (Standard of Practice 12-5). 
  • Your status as a real estate professional. (Article 12)
  • On websites, the state where you hold a real estate license in a reasonable and readily apparent manner. (Standard of Practice 12-9). 
  • On websites, these disclosures may be made available via a link to a website that displays the required information. (Standard of Practice 12-5). 
 
Speaking of social media, the GMAR has been focusing on keeping our social pages up to date with the latest news and events along with helpful industry related information that you can share with your network. We’ve created a 'Members Only' Facebook group where we post association news and events. You can use this page as a way to connect with fellow REALTORS® as well as reach out to the GMAR staff with any comments or questions. We also have an Instagram account with info you can use to push out to your clients.
 
Finally, On April 14, join us virtually for REALTOR® & Government Day! It’s FREE and you’ll be able to advocate for issues that matter to you and your clients. Click here to RSVP for REALTOR® & Government Day.
 
Happy Passover and Happy Easter to everyone!
 
Courtney Stefaniak
2021 Chair of the Board
DON'T FORGET TO VOTE ON TUESDAY APRIL 6
Tuesday, April 6 is Wisconsin’s Spring General Election Day. View your sample ballot here. Please email Marne Stuck or call 414-778-4929 if you have any questions relating to elections in your community.  
JOIN US FOR REALTOR® & GOVERNMENT DAY 2021
On April 14, join us virtually for FREE to advocate for issues that affect Wisconsin real estate. In just two hours on April 14, YOU can make a difference for the industry! Hear it from WRA Chair of the Board, Mary Duff.
MILITARY RELOCATION PROFESSIONAL CERTIFICATION COURSES AT THE GMAR
This certification focuses on educating real estate professionals about working with current and former military service members to find the housing solutions that best suit their needs and take full advantage of military benefits and support. 

This course will be held in person at the GMAR office on April 21st from 9:00am - 4:00pm.

In order to keep everyone socially distant we will only be allowing eight (8) attendees and masks will be required.

GMAR YOUTH FOUNDATION PAINT AND SIP
VIRTUAL EVENT
The GMAR's Youth Foundation is hosting a virtual paint and sip event with step by step instructions from VIBEZ Creative Art Space.

DATE: Thursday, April 22nd from 6:00 - 8:00PM
COST: $40/person

The cost includes your canvas, paints and brushes, along with a bottle of wine and a raffle ticket for a prize drawing. We will be painting the Milwaukee Skyline (image below).
Thank you to Milwaukee HomesighT Inc., Land Title Services, Merit Title and Scott & Sandra Bush for sponsoring this event. More sponsors are welcome if interested!

REGISTER FOR GMAR'S SPRING SHREDFEST
Shredfest has been scheduled for Thursday, May 13th with the following regulations:

  • Anyone dropping off boxes must stay in their car
  • The GMAR staff will unload your boxes and will be masked
 
For more information and to sign up for a time slot please click here
AFFILIATE EVENTS
TAX-REDUCTION STRATEGIES FOR THE REAL ESTATE PROFESSIONAL
Get a fresh start and keep more of your income in 2021!

Friday April 2, 2021
9:30am - 12:00pm via Zoom

Topics to be discussed:
  • How to power boost and optimize your 2021 tax deductions
  • Why new COVID-19 Law reinforces the need to claim all business tax deductions
  • Why you may want to buy a new or pre-owned car sooner than you think
  • How to deduct all of your family's medical costs as a real estate business expense
  • How to safely quality your home office for big tax deductions
  • The new and improved food and beverage deductions for real estate professionals that you probably don't know about

STAND OUT AS A FOCUS ON ENERGY AMBASSADOR

Give your homebuyers an energy-efficient start as a FOCUS ON ENERGY® Ambassador.

Focus on Energy partners with utilities across Wisconsin to provide resources and incentives for energy efficient home products, equipment, and improvement projects.
 
Once you complete the exclusive online GMAR Workshop and enroll as an Ambassador, you can start offering your clients access to new energy efficiency expertise and exclusive perks, including a Welcome Kit with a $125 heating and cooling tune-up voucher and a helpful Home Energy & Maintenance Guide. The kit is co-branded with your business information and sent to your clients on your behalf, at no cost to you, providing an extra touch and added value.
 
For more information, visit focusonenergy.com/ambassador or email
Steve Pipson, Focus on Energy representative also available at 608.571.5875
COVID-19 RESOURCES AVAILABLE TO REALTORS®
REAL ESTATE SUPPLY STORE NOW AT
MINUTEMAN PRESS - BROOKFIELD
The real estate supply store is now located ONLY at Minuteman Press - Brookfield location (13680 W. Capitol Drive). The store is back open with COVID-19 protection measures in place. Online orders are still encouraged. Store hours are M-F between 8:30 AM and 5 PM.
Contact Minuteman Press-Brookfield for more info, (262) 781-9622!
Comments, Suggestions or Questions?...
Let us know how the GMAR can improve what we offer to you as members of our organization. Your feedback helps us to make quality improvements to our programs and benefits, so we appreciate it! Click here to e-mail your feedback to the GMAR.
Greater Milwaukee Association of REALTORS®
12300 W. Center Street Milwaukee, WI 53222
414-778-4929 | www.GMAR.com