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& Refinishing Company
SPRING TIME IS A TIME FOR RENEWAL AND NEW FLOORS!
You Choose the Style. . .
. . . The Color
. . . And The Finish
A Message from Michael...
Summer is time for Sun and Fun! Summer is also a great time to install new hardwood floors or let us refinish your existing hardwood floors to look like new. A lot of our customers schedule their summer vacation around having their floors installed or refinished. This is a great opportunity for both the family to get away and for Authentic Hardwood Flooring to make their floors new or like new again! There are only a limited number of weeks before summer is over and school is back in session so don't hesitate, give us a call today and pick the week that works best for you!

Sincerely,
Michael Keroack 
Due to popular demand we're repeating
"The Top 2021 Hardwood Flooring Trends!"
We Get This Question Everyday!
What are 2021 Hardwood Floor Stain and Color Trends

Overall, there is a shift towards darks and lights (yes, the two extremes), as well as cooler and browner tones. Redder and warmer tones are less popular and more polarizing.

Dark and cool toned hardwoods Yes, the trend towards darker colors keeps growing and growing. It has been on the rise for the last decade or so. We seem to find two types of customers:

1) Ones that prioritize style over maintenance and they tend to go darker and darker (these customers tend to be households without kids (either “pre-kids” or kids that have gone to college) or wealthier households that have extra help to keep the floors extra clean).

2) Those that absolutely love dark floors but want to go a bit lighter so that the floors are easier to maintain.

Either way, one thing is consistent: Cool tones are strongly preferred. There is a strong move away from warmer tones (e.g. reds, red/brown blends or yellow undertones) and a preference towards browns that are more pure and cooler (i.e no red undertones).

Cool tones are preferred both the walls (especially grays) and floors, and these work hand in hand together. I even see some customers blending in a touch of gray to the dark browns (both to lighten it a bit and to add coolness and depth to the color.

For those looking to go darker and darker, they are generally blending ebony/dark walnut (i.e. a 50/50 blend), ebony/jacobean or trying out the new true black. True Black is the newest stain from Duraseal, and as the name implies, it’s truly the blackest stain you can use – it’s more opaque for a darker look and more modern feel as it hides most of the graining you find in oak.
 
The picture above is True Black. It’s often a good solution if you find that you have a mixture of wood species in your home as it camouflages the differences more. But true black floors do show every bit of dust, so be aware of this.
 
Darker floors are a bit more challenging to clean and maintain. You may find this article I just wrote helpful: 10 tips to clean and maintain dark hardwood floors. For those looking to go dark, but a bit lighter (either due to preference or for easier maintenance), try dark walnut, antique brown, coffee brown or special walnut (or a blend of these).
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JUST DON'T!
I would give Michael and his company 10 stars if I could. Truly the best company I have dealt with. We had our hardwoods refinished by Authentic Hardwood and they are amazing! His staff took so much care in my home and my house was immaculate when they left. Literally I could not find a speck of dust! Michael and his team are truly passionate about their work and it shows. Look no further they are the best.

Penny Maddox
Do not, and I repeat, do not hire anyone except Mike and his team to do your hardwood installation, etc. I admit I am a perfectionist. I do not tolerate sloppy work by less than competent or knowledgeable business men or women. No issue here. Mike with his 30 years of experience matched my existing hardwood floors perfectly. His team installed my floor to perfection. The price was beyond reasonable!! Many thanks!!!!

Elaine Slonina
3040 Amwiler Rd. Suite C,
Atlanta, Ga 30360
P. 678-985-0110