We had the pleasure of interviewing Jovan Naves, owner and director of operations of BareAll Clothing, a clothing line "of the people" developed in Grand Rapids, MI to offer comfortable, fashionable, yet affordable pieces. BareAll gives their customers a voice by listening to their input in the creation of our products. BareAll has won several awards for their work: Winner of GRABB – Young Entrepreneur, Start Garden – 100 Ideas.
Jovan Naves, a GR-native and East Kentwood graduate, started BareAll as a side hustle in 2013 while studying graphic design at Wayne State University. The business was formally manifested after Jovan apprenticed for a print studio after graduating from WSU in '14, and he came back to Grand Rapids to run WMCAT’s printing studio. With this experience, Jovan quickly realized that he could run his own screen printing business.
After seven years, BareAll now has its own clothing line and is a B2B (business-to-business) screen printing company currently servicing the greater Grand Rapids area. BareAll has also expanded into owning their own screen printing studio: BAC Print.
Jovan's vision is to continue to grow the business and mentor the youth of the community by helping them become entrepreneurs like him. His goal is for BareAll and BAC Print to be a funnel for youth to receive real world job experiences. Amidst his support of the city's youth, he also wants to have a long-term impact on the black community of Grand Rapids by helping champion the inception of more black-owned businesses.
His advice on starting a black-owned business: "Being black should be the icing on the cake; you should constantly keep educating yourself and diversify your own income."